# Hyper-Targeted Check-Ins Foursquare Local Updates Lets Brands Send Messages to Specific Users By Katherinev123 | Published 2012-07-19 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/foursquare-local-updates References: [adage](http://adage.com/article/digital/foursquare-brands-talk-users-ve-checked/236097/) & [mashable](http://mashable.com/2012/07/18/foursquare-local-updates-merchants/) Get ready for the next wave of [personalized, location-based marketing](https://www.trendhunter.com/trends/programmatic-targeting-solution) with the [Foursquare](https://www.trendhunter.com/trends/swarm-1) Local Updates tool, which allows businesses to [message Foursquare users](https://www.trendhunter.com/trends/message-maestro) in an extremely targeted way. The check-in app has launched this new tool to enable merchants to better connect with their customers -- those who, according to Foursquare's algorithm, visit and check in frequently to a place and have indicated that they "like" a particular establishment. The new tool essentially gives brands a better way to market to their core customers by allowing them to reach users who are more likely to be interested in the brand's promotions and events and therefore more likely to act on the messages. As AdAge points out, the Foursquare Local Updates may be just the kick businesses need to start paying more attention to, and being more active on, the social media platform. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-targeted Marketing:** Foursquare's Local Updates tool allows businesses to send personalized messages to specific users, opening up opportunities for hyper-targeted marketing campaigns. - **Location-based Advertising:** The Foursquare Local Updates tool enables location-based advertising, empowering businesses to reach users who are likely to be interested in their promotions and events. - **Enhanced Customer Engagement:** By leveraging Foursquare's Local Updates tool, brands can increase customer engagement and build stronger connections with their core customers. ### Sectors Adopting This - **Retail:** The retail industry can utilize Foursquare's Local Updates tool for targeted marketing, attracting customers with personalized promotions based on their preferences and check-in history. - **Hospitality:** The hospitality industry can leverage the Foursquare Local Updates tool to engage guests and provide personalized recommendations, enhancing their overall experience and driving loyalty. - **Marketing and Advertising:** The marketing and advertising industry can explore new opportunities by incorporating Foursquare's Local Updates tool in their campaigns, offering location-specific promotions and tailored messaging to their target audience. ## Related on Trend Hunter - [Location-Based Social Media Platforms](https://www.trendhunter.com/trends/spotselfie.md) - [Geo-Fencing Advertising Features](https://www.trendhunter.com/trends/geofencing-feature.md) - [Location-Based Social Media Features](https://www.trendhunter.com/trends/instagram-map.md) - [Location-Based QSR Technology](https://www.trendhunter.com/trends/chipotle-3.md) - [Focused Social Platforms](https://www.trendhunter.com/trends/lastweekend.md) - [Community-Driven Public Maps](https://www.trendhunter.com/trends/happy-face-local-updates.md) - [Spam-Filtering Inbox Features](https://www.trendhunter.com/trends/focused-inbox.md) - [Geo-Targeting Store Advertisements](https://www.trendhunter.com/trends/tesco-5.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md)