# Daring Discount Partnerships FourSquare Daily Deals Result of Strategic Collaboration By Christopher DeLuca | Published 2011-07-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/foursquare-daily-deals References: [psfk](http://www.psfk.com/2011/07/foursquare-partners-with-daily-deals-companies.html) & [psfk](http://www.psfk.com/2011/07/foursquare-partners-with-daily-deals-companies.html) FourSquare Daily Deals is the result of a collaboration with e-coupon websites like [Groupon](https://www.trendhunter.com/trends/sleep-deals) and [Living Social](https://www.trendhunter.com/trends/cybersecurity-recommendation). The check-in website, which has over 10 million users, will be able to offer deals to frequent customers and encourage potential users to give its service a try. What I particularly like about FourSquare Daily Deals is that it is a partnership that really benefits both the e-coupon websites and the check-in industry. This is also a seminal business move for FourSquare, as they are still looking to find a way to generate revenue. **Implications** - The recent economic downturn has left many consumers wary about overspending. Companies need to find low cost ways of attracting price sensitive consumers. By forming [strategic partnerships](https://www.trendhunter.com/trends/united-airlines-and-instacart) companies can expand their reach and attract new customers. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 10% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Partnerships:** Companies can benefit from forming strategic partnerships to expand their reach and attract new customers. - **E-coupon Platforms:** E-coupon websites like Groupon and Living Social can collaborate with other industries to increase consumer engagement and improve revenue generation. - **Check-in Services:** Check-in websites like FourSquare can enhance their service offering and boost revenue through partnerships with e-coupon platforms. ### Sectors Adopting This - **E-commerce:** Collaborations between e-coupon websites and other industries can revolutionize the e-commerce marketplace and lead to innovative revenue streams. - **Social Media:** Check-in websites like FourSquare can collaborate with social media platforms to create unique customer experiences and drive customer engagement. - **Marketing and Advertising:** Partnerships between industries can lead to creative and innovative marketing and advertising strategies that attract new customers and generate revenue. ## Related on Trend Hunter - [Discounted Rideshare Partnerships](https://www.trendhunter.com/trends/discounted-rideshare.md) - [Enhanced E-Commerce Customer Services](https://www.trendhunter.com/trends/customer-experience-for-online-shoppers.md) - [Customer Loyalty-Focused Partnerships](https://www.trendhunter.com/trends/doordash-and-pc-optimum.md) - [Third-Party Coupon Providers](https://www.trendhunter.com/trends/ibotta.md) - [Strategic Fitness Business Partnerships](https://www.trendhunter.com/trends/loud-rumor.md) - [QSR Game-Inspired Fitness Partnerships](https://www.trendhunter.com/trends/mcdonalds-monopoly1.md) - [Grocery Delivery Discount Updates](https://www.trendhunter.com/trends/instacart-deals-tab.md) - [Dry Cleaning Restaurant Partnerships](https://www.trendhunter.com/trends/shake-shack-tide-cleaners.md) - [First-Of-Its-Kind Digital Coupons Programs](https://www.trendhunter.com/trends/digital-coupons-program.md)