# Adorable Dog Magazines Four&Sons; Focuses on the Artistic Side of Canine Culture By Meghan Young | Published 2014-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/foursons References: [refinery29](http://www.refinery29.com/2014/06/69765/four-and-sons-magazine) & [fourandsons](http://fourandsons.com/) Four&Sons; is an Australian website that focuses on [canine culture](https://www.trendhunter.com/trends/i-love-you-like-a-dog). After three years in the business, Four&Sons; has decided to branch out and introduce a print magazine that could easily be treated as a coffee table book. It is filled with artistic renditions of man's best friend including a photo series of [decaying dog houses](https://www.trendhunter.com/trends/architecture-for-dogs-exhibition) by Mark Ruwedel as well as a short story about an imaginary mutt by Dave Eggers. Filled with 143 pages of stunning work, Four&Sons; debut issue also featured an adorable photoshoot of soapy pups, who are clearly not very happy that they have to take a bath. With the second issue out already, it is only safe to assume the first was a success. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Canine Culture:** Opportunity for innovative businesses to create products and services that cater to dog owners and enthusiasts. - **Print Magazine Revival:** Disruptive innovation opportunity for digital publishers to explore the print magazine format and reach a new audience. - **Artistic Renditions:** Potential for artists and photographers to create unique and captivating artwork featuring dogs, tapping into the growing demand for pet-related art. ### Where This Applies - **Pet Products:** Innovative businesses can develop unique and stylish products for dogs, such as designer dog houses and grooming accessories. - **Publishing:** Digital publishers can venture into the print magazine industry, offering visually appealing and niche publications like Four&Sons; to cater to specific audiences. - **Art and Photography:** Artists and photographers can explore the canine theme and create imaginative artworks and photographs that resonate with dog lovers and art enthusiasts alike. ## Related on Trend Hunter - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Dog-Friendly Board Games](https://www.trendhunter.com/trends/the-dogs-best-friend-game.md)