# Review-Based Store Selections Amazon's 'Four Star Store' Brings High-Rated Products to Consumers By Kalin Ned | Published 2019-03-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/four-star-store References: [forbes](https://www.forbes.com/sites/kirimasters/2018/09/27/amazon-tries-to-find-a-home-for-its-private-label-products-with-new-4-star-store/#4262fc1e1741) & [amazon](https://www.amazon.com/amazon-4-star/b/?node=17988552011&tag=trenhunt0f-20) [Amazon's](https://www.trendhunter.com/trends/customer-review-highlights) 'Four Start Store' in New York City is a pretty interesting and innovative retail concept. The destination boasts a selection of some of the most popular products on the [e-commerce platform](https://www.trendhunter.com/trends/amazon-interests), therefore, facilitating "a direct reflection of [Amazon's] customers -- what they're buying and what they're loving." The inventory barrows from a variety of categories -- from electronics, toys, and books to games, devices, and gadgets. The prerequisite to be in the 'Four Start Store' is that the item needs to have a customer rating of four or higher. The display of [Amazon's physical extension](https://www.trendhunter.com/trends/amazon-haul) divides items into categories like 'Most-Wished For' or 'Trending Around NYC.' In addition, the 'Four Star Store' calls attention to "relevant customer reviews," integrating the experience-based opinions within the design narrative of merchandising. Photo Credits: Kiri Masters ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Review-based Store Selections:** Disruptive innovation opportunity: Create physical retail stores that curate products based on high customer ratings and reviews. - **Direct Reflection of Customers:** Disruptive innovation opportunity: Develop retail concepts that offer products reflecting customer preferences and purchasing trends. - **Integration of Experience-based Opinions:** Disruptive innovation opportunity: Incorporate customer reviews and opinions into the design narrative of merchandising to enhance the shopping experience. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Use customer ratings and reviews to curate retail offerings and improve customer satisfaction. - **E-commerce:** Disruptive innovation opportunity: Create online platforms that showcase high-rated products based on customer reviews, enhancing consumer decision-making. - **Merchandising:** Disruptive innovation opportunity: Develop new strategies to integrate customer reviews and opinions into the visual presentation and arrangement of merchandise in physical stores. ## Related on Trend Hunter - [Curated Store Concepts](https://www.trendhunter.com/trends/target-soho-store.md) - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md) - [AI-Powered eCommerce Reviews](https://www.trendhunter.com/trends/customer-review-highlights.md) - [Convenient Order-Ahead Coffee Shops](https://www.trendhunter.com/trends/starbucks-pickup-with-amazon-go.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Contemporary Engaging Stores](https://www.trendhunter.com/trends/unique-retail-concept-store.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [AI-Fuelled Review Summaries](https://www.trendhunter.com/trends/ai-feature.md)