# Lavish Tequila Tastings The Four Seasons Punta Mita is Offering an Educational Spirit Package By Vasiliki Marapas | Published 2014-10-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/four-seasons-punta-mita References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/viva-mexico-four-seasons-punta-mita-now-offering-guests-a-20000-ultimate-tequila-tour.php) & [fourseasons](http://www.fourseasons.com/puntamita/) The [Four Seasons](https://www.trendhunter.com/trends/four-seasons-private-jet-experience) Punta Mita is offering its guests a $20,000 tequila package for two. Whether you enjoy your tequila blended with margarita mix, or tossed back with a lick of salt and squeeze of lemon, one thing is for certain: you will receive a grade-A education on the nuances of the spirit during this tour, which also includes a gourmet meal and helicopter ride. Guests will be flown to the Mundo Curevo distillery, a family-owned operation located in Tequila, Mexico. A sommelier will guide the guests, and their taste buds, through a lengthy, [nine-hour expedition](https://www.trendhunter.com/trends/hacienda-patron). At the end of the tour, which begins in the [blue agave fields](https://www.trendhunter.com/trends/handpicked-agave), guests are treated to a meal and mariachi band. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Luxury Alcohol Tourism:** Offering educational and experiential tours of distilleries and vineyards for wealthy travelers. - **Gourmet Alcohol Pairings:** Curating high-end and unique food and drink combinations for discerning customers. - **Personalized Alcohol Education:** Creating tailored educational experiences around specific types or brands of alcohol. ### Industries Being Reshaped - **Luxury Hospitality:** Providing high-end experiences for wealthy travelers through exclusive packages and tours. - **Food and Beverage:** Offering upscale dining experiences with a focus on unique and premium alcohol pairings. - **Education and Training:** Creating educational programs and experiences around specific alcohol types or brands, aimed at both enthusiasts and professionals. ## Related on Trend Hunter - [Immersive Tequila-Inspired Getaways](https://www.trendhunter.com/trends/ultimate-margarita-season.md) - [Premium Tranquil Spiritual Homes](https://www.trendhunter.com/trends/casa-dragones.md) - [Streetstyle Luxury Tequilas](https://www.trendhunter.com/trends/2025-nobu-rare.md) - [Haute Hotel-Branded Travel Experiences](https://www.trendhunter.com/trends/four-seasons-private-jet-experience.md) - [Luxury Restaurant-Inspired Spirits](https://www.trendhunter.com/trends/nobu-rare-2008-reserve.md) - [Multi-Blend Añejo Tequila](https://www.trendhunter.com/trends/patron-en-lalique.md) - [Artistic Collectible Tequila Releases](https://www.trendhunter.com/trends/francisco-toledo-edition.md) - [Margarita-Inspired Getaway Experiences](https://www.trendhunter.com/trends/spicy-margarita-season.md) - [Premium Agave Spirits](https://www.trendhunter.com/trends/tequila-options.md)