# Luxe Hotel Food Trucks The Taste by Four Seasons Food Truck Serves Up Regional Specialties By Laura McQuarrie | Published 2014-09-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/four-seasons-food-truck References: [trendhunter](http://www.trendhunter.com/trends/beer-wine-bottle) & [taste.fourseasons](http://taste.fourseasons.com/food-trucks/) This fall, the Taste [Four Seasons](https://www.trendhunter.com/trends/four-seasons-yachts) food truck will be travelling across the American East Coast from Boston to Miami, doling out delicious meals like lobster rolls and crab burgers. Throughout the [food truck tour](https://www.trendhunter.com/trends/via-313-food-truck), the Taste by Four Seasons truck will be stopping at each American city for six days. At each destination, the food will be a little bit different, catering to the local tastes. For example, what you'll find on the menu in New York includes pastrami sliders, while those who are in Atlanta will get a taste of Savannah crab cake sandwiches. As well as being able to indulge in good food, it's nice to know that a portion of the sales will be donated to local charities in each spot, such as causes like supporting education and cancer research. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Regional Specialties:** The popularity of regional specialties in food truck menus can inspire restaurants to explore local cuisine and ingredients for their menus. - **Charitable Food Trucks:** Combining food trucks with a charitable cause can be a successful way to attract customers and build brand reputation. - **Traveling Food Trucks:** Mobile food trucks that travel to different cities can help businesses reach new customers and test new markets without the full commitment of brick-and-mortar locations. ### Who This Affects Most - **Hospitality:** Hotels and resorts can explore food trucks as an additional revenue stream and brand extension, especially in areas with high foot traffic and limited dining options. - **Non-profit:** Non-profit organizations can incorporate food trucks as part of their fundraising activities and community outreach programs. - **Food and Beverage:** Restaurants and food businesses can consider using food trucks as a way to expand their reach and test new menu items and concepts in different markets. ## Related on Trend Hunter - [Cuisine-Focused Luxury Travel Experiences](https://www.trendhunter.com/trends/four-seasons-yachts.md) - [QSR-Branded Food Truck Tours](https://www.trendhunter.com/trends/food-truck-tour.md) - [Luxury Travel-Ready Summer Programming](https://www.trendhunter.com/trends/summer-programming.md) - [Dog-Focused Food Trucks](https://www.trendhunter.com/trends/french-cuisine-for-dogs.md) - [Frozen Snack Food Trucks](https://www.trendhunter.com/trends/better-than-ice-cream-truck.md) - [Seasonal Street Food-Inspired Menus](https://www.trendhunter.com/trends/taco-cabana-street-food-fest.md) - [Music Festival Restaurant Activations](https://www.trendhunter.com/trends/daves-hot-chicken-food-truck.md) - [Aussie-Style Hot Dog Trucks](https://www.trendhunter.com/trends/gday-dogs-food-truck.md) - [Branded Cracker Food Trucks](https://www.trendhunter.com/trends/cheez-wheelz-food-truck.md)