# Citrusy Canned Cocktails Four Pillars' Rare Dry Gin & Tonic Delivers Big Flavor By Laura McQuarrie | Published 2021-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/four-pillars-rare-dry-gin-tonic References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/11/top-10-spirits-launches-in-october-2021/) & [fourpillarsgin](https://www.fourpillarsgin.com/products/four-pillars-rare-dry-gin-and-tonic-can)  [Four Pillars](https://www.trendhunter.com/trends/arbory-afloat)' Rare Dry Gin & Tonic is made with an extra-concentrated version of the brand’s Rare Dry Gin, double the botanicals and extra oranges to replicate a signature citrus garnish. The simple G&T promises to complement a variety of social occasions and its portable format makes it easy to take virtually anywhere—no cocktail glass needed. To pair with the premixed beverage, the Australian distiller also created a bespoke tonic. Four Pillars was inspired by favorites from other brands like [Fever-Tree](https://www.trendhunter.com/trends/fever-tree-cocktail-mixer) and StrangeLove and set out to create just the right balance of sweet, sour and bitter flavors for its canned beverage. The first [ready-to-drink product](https://www.trendhunter.com/trends/on-the-rocks-cans) from the brand delivers intense flavor and 5.1% ABV. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 17% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canned Cocktails:** The rise of canned cocktails presents an opportunity for distillers to innovate in terms of flavors and packaging design, as well as to reach a wider audience with more convenient and portable options. - **Ready-to-drink Beverages:** The trend towards ready-to-drink cocktails and beverages reflects an increased consumer demand for convenience and portability, as well as a desire for high-quality drinks made with premium ingredients. - **Craft Tonic Water:** As more distillers venture into the ready-to-drink market, there is an opportunity to innovate in terms of mixers as well—craft tonic waters made with botanicals and unique flavor profiles could provide a point of differentiation and appeal to discerning drinkers. ### Where This Applies - **Alcoholic Beverages:** Distillers can tap into the canned cocktail trend to offer consumers more convenient and portable options, as well as to experiment with different flavor profiles and packaging designs. - **Packaging:** With the rise of canned cocktails, there is a growing demand for innovative and sustainable packaging solutions that offer both functionality and aesthetics, as well as reduced environmental impact. - **Mixers:** As more consumers turn to ready-to-drink cocktails, there is an opportunity for mixers producers to expand their offerings beyond traditional options and explore unique flavor combinations and ingredients. ## Related on Trend Hunter - [Convenient Canned Classic Cocktails](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic.md) - [On-Tap Gin Brand Cocktails](https://www.trendhunter.com/trends/nicholson-gin-premixed-cocktails.md) - [Single-Serve Gin Cocktails](https://www.trendhunter.com/trends/gin-martini.md) - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Mixology-Inspired Canned Gin Cocktails](https://www.trendhunter.com/trends/edinburgh-gin-cocktails.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Alcohol-Free Sparkling Tonics](https://www.trendhunter.com/trends/non-alcoholic-g-t.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md) - [Turkish-Inspired Pink Gins](https://www.trendhunter.com/trends/arbory-afloat.md)