# Vibrant Alcohol Brand Shots The Four Loko Shots are Bold in Flavor and Branding By Michael Hemsworth | Published 2017-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/four-loko References: [preparedfoods](http://www.preparedfoods.com/articles/119778-four-loko-shots) The infamous Four Loko from Phusion Projects caused quite a stir some years ago when it became quite popular with young consumers, so the brand has created the Four Loko Shots in order to keep the brand's namesake attitude alive. The new lineup of shots includes the Green Tornado, Screw Ball and Dragon's Breath, which are all [vibrantly colored, graphically branded](https://www.trendhunter.com/trends/orange-blast) and intended to catch the eye of consumers immediately. The shot beverages are intended to be consumed straight or mixed into cocktails in order to provide an intense flavor experience with a [strong alcohol content](https://www.trendhunter.com/trends/simply-spiked-bold) (each of the varieties features 70 proof ABV). The Four Loko Shots are likely to tap into the burgeoning market for [flavored cocktails and shots](https://www.trendhunter.com/trends/amp-shot) that are decidedly different from the strong beer and liquor recipes favored by previous generations. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 59% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Flavored Shots:** The trend of flavored shots with unique flavors is increasing globally. - **Bold Branding:** Boldly branded alcoholic shots with bright colors are capturing the attention of younger generations. - **Innovative Flavors:** Innovative and unique flavored alcohol shots are becoming increasingly popular among consumers. ### Sectors Adopting This - **Alcohol:** The alcohol industry can benefit from the increasing demand for innovative and uniquely flavored drinks as they cater to younger generations. - **Beverage:** The beverage industry can explore the trend of flavored shots and create new, exciting flavors to attract younger consumers. - **Marketing:** The marketing industry can use bold and vibrant branding to enhance products and attract consumers, especially in the younger demographics. ## Related on Trend Hunter - [High-ABV Canned Libations](https://www.trendhunter.com/trends/four-loko-black.md) - [Mature Canned Cocktail Flavors](https://www.trendhunter.com/trends/four-loko-dark-berry-burst.md) - [Triple-Flavor Canned Libations](https://www.trendhunter.com/trends/four-loko-pink-melon.md) - [Hawaiian-Themed Canned Cocktails](https://www.trendhunter.com/trends/four-loko-hawaii.md) - [Edible Cocktail Shots](https://www.trendhunter.com/trends/cocktail-shots1.md) - [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md) - [High-ABV Canned Cocktails](https://www.trendhunter.com/trends/funkin-double-shot.md) - [Pouch-Packaged Vodka Shots](https://www.trendhunter.com/trends/slim-shooters.md) - [Ready-to-Pour Tea Shots](https://www.trendhunter.com/trends/kamoti.md)