# Gas From Banned Beverages Illegal Four LoKo Energy Drink Finds New Role as Fuel By Jordan M | Published 2011-01-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/four-loko-energy-drink References: [fastcompany](http://www.fastcompany.com/1715065/banned-four-loko-gets-dumped-into-fuel-tanks) & [drinkfour](http://www.drinkfour.com/) When an [alcoholic beverage](https://www.trendhunter.com/trends/spikedade) like Four LoKo Energy Drink can be turned into fuel for cars, that's probably a small hint as to why it was made illegal in the first place. The [high-octane, high-concentration drink](https://www.trendhunter.com/trends/nic-and-jet-fuel) (and many like it from other companies) was red-flagged last November after a tragic string of accidents related to [malt beverages](https://www.trendhunter.com/trends/lightstrike) of this kind. The Four LoKo energy drinks are now being shipped to ethanol processing plants around the U.S. in huge quantities; even their water content and packaging are being recycled. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Alternative Fuel Sources:** The use of non-traditional substances such as energy drinks to power cars presents an opportunity for the development of new and innovative fuel sources. - **Circular Economy:** Recycling packages and water content from banned alcoholic beverages for fuel production highlights the potential for a closed-loop economy in which waste materials are converted into valuable resources. - **Sustainability:** Creating fuel from unconventional sources like Four LoKo energy drink offers companies a chance to promote a sustainable brand image by reducing their reliance on fossil fuels. ### Where This Applies - **Automotive:** The automotive industry can explore the use of non-traditional fuels to reduce carbon emissions and meet sustainability goals. - **Energy:** The use of alternative fuel sources such as banned beverages presents innovative opportunities for the energy industry to explore new avenues for fuel production. - **Waste Management:** Reusing packaging and water content from banned alcoholic beverages demonstrates the potential for the waste management industry to move towards a more circular economy model. ## Related on Trend Hunter - [Mature Canned Cocktail Flavors](https://www.trendhunter.com/trends/four-loko-dark-berry-burst.md) - [Hawaiian-Themed Canned Cocktails](https://www.trendhunter.com/trends/four-loko-hawaii.md) - [Energy Drink-Inspired Coolers](https://www.trendhunter.com/trends/monster-energy-4.md) - [Bold Lifestyle-Inspired Libations](https://www.trendhunter.com/trends/four-loko-camo-mango.md) - [Malt Alcohol Beverages](https://www.trendhunter.com/trends/the-beast-unleashed.md) - [Triple-Flavor Canned Libations](https://www.trendhunter.com/trends/four-loko-pink-melon.md) - [Ketone Alcohol Alternatives](https://www.trendhunter.com/trends/hard-ketones.md) - [Energy-Boosting Canned Cocktails](https://www.trendhunter.com/trends/caffeinated-alcoholic-beverage.md) - [Better-for-You Energy Drinks](https://www.trendhunter.com/trends/lucky-beverage-lucky-fck.md)