# Mexican-American Craft Beers Four Corners Brewing Co. is Launching El Chingón IPA & El Grito Lager By Laura McQuarrie | Published 2019-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/four-corners-brewing-co References: [prnewswire](https://www.prnewswire.com/news-releases/four-corners-brewing-co-brings-its-sabor-to-southern-california-300825410.html) & [fcbrewing](https://fcbrewing.com) For the first time ever, award-winning craft beer from [Four Corners Brewing Co.](https://www.trendhunter.com/trends/bad-birdie-and-four-peaks) will be available outside of Texas, capitalizing on the growing popularity of [traditional Mexican import beers](https://www.trendhunter.com/trends/ni-perdon-ni-permiso) and demand for craft brews. Four Corners Brewing Co.'s creations are being introduced to Southern California, including the flagship El Chingón IPA and the all-new El Grito Lager. The brewery's craft beers boldly celebrate a Mexican-American bicultural heritage and feature colorful lotería-inspired branding. While El Chingón IPA boasts 7.3% ABV and a malt-forward flavor profile, El Grito Lager is said to "[balance] a traditional pilsner malt with Huell Melon hops, which add hints of citrus notes and a slight floral aroma," with a lower ABV of 4.4% that's light, crisp, sessionable and ideal for enjoying in the sunny California weather. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 59% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Mexican-american Craft Beers:** Craft breweries creating Mexican-American inspired beers for wider distribution. - **Lotería-inspired Branding:** Use of colorful, culturally relevant themes in craft beer branding. - **Balancing Tradition and Innovation:** Incorporating traditional Mexican ingredients and flavors into craft beer while experimenting with new brewing techniques. ### Industries Being Reshaped - **Craft Beer:** Craft breweries looking to appeal to a wider audience with innovative and culturally relevant beers. - **Food and Beverage:** Restaurants and bars seeking to offer unique and diverse drink options to customers. - **Marketing and Advertising:** Agencies seeking to promote culturally relevant branding and messaging in the craft beer industry. ## Related on Trend Hunter - [Card-Themed Craft Beers](https://www.trendhunter.com/trends/norwalk-brew-house-and-don-clemente-loteria.md) - [Crushable Mexican-Style Lagers](https://www.trendhunter.com/trends/mexicanstyle-lagers.md) - [Mexican-Style Lagers](https://www.trendhunter.com/trends/shiner-beer.md) - [Mexican Non-Alcoholic Craft Brews](https://www.trendhunter.com/trends/mexican-nonalcoholic.md) - [Subtly Spicy Mexican-Style Lagers](https://www.trendhunter.com/trends/spicy-mexicanstyle-lagers.md) - [Delectable Dark Lagers](https://www.trendhunter.com/trends/dark-lagers.md) - [Zesty Mexican-Style Lagers](https://www.trendhunter.com/trends/zesty-mexicanstyle-lager.md) - [Non-Alcoholic Mexican-Style Lagers](https://www.trendhunter.com/trends/electrolime-cerca-de-cerveza.md) - [Emphatic Mexican-Style Lagers](https://www.trendhunter.com/trends/emphatic-mexicanstyle-lager.md)