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# Extra-Cheesy Vegetarian Pastas
Charlie Bigham's Four Cheese Macaroni is Meat-Free

By Michael Hemsworth | Published 2024-01-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/four-cheese-macaroni
References: [retailtimes](https://retailtimes.co.uk/charlie-bighams-expands-veggie-range-to-include-a-vegetarian-four-cheese-macaroni/) & [bighams](https://www.bighams.com)

![Extra-Cheesy Vegetarian Pastas](https://cdn.trendhunterstatic.com/thumbs/523/four-cheese-macaroni.jpeg)

[Charlie Bigham's](https://www.trendhunter.com/trends/charlie-bighams-side-dishes) Four Cheese Macaroni is being added to the brand's veggie range as a meat-free take on its [Macaroni Cheese with Crispy Smoked Bacon](https://www.trendhunter.com/trends/bacon-macaroni-cheese) for consumers in the UK to try out.

The dish features pasta with the namesake four cheeses including Barbers Cheddar, Emmental, Renato and Mozzarella to give it a variety of flavors as well as textures. The rich, creamy pasta is then topped with a crunchy cheese and parsley crumb to further elevate the textural eating experience.

Charlie Bigham's Four Cheese Macaroni is formulated with convenience in mind to make it a great midweek meal and is making its way to Waitrose locations where shoppers can pick it up for £8.50 each.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 9% | Activity: 8% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Vegetarian Pasta Options:** The introduction of meat-free Four Cheese Macaroni presents a trend towards offering more vegetarian pasta options.
- **Variety of Flavors and Textures:** The use of Barbers Cheddar, Emmental, Renato, and Mozzarella cheeses in the Four Cheese Macaroni showcases a trend towards incorporating a variety of flavors and textures in pasta dishes.
- **Convenient Midweek Meals:** The formulation of Charlie Bigham's Four Cheese Macaroni as an easy and convenient midweek meal reflects a trend towards providing quick and effortless food options for busy professionals.

### Who This Affects Most

- **Food and Beverage:** The Four Cheese Macaroni in the veggie range demonstrates an innovation opportunity to cater to the increasing demand for meat-free food products.
- **Retail:** The availability of the Four Cheese Macaroni at Waitrose highlights a potential market for supermarkets to expand their range of convenient, ready-to-eat meals.
- **Culinary:** The incorporation of a crunchy cheese and parsley crumb in the Four Cheese Macaroni presents an opportunity for chefs and restaurants to experiment with textures and elevate the dining experience.

## Related on Trend Hunter

- [Gourmet Macaroni Meals](https://www.trendhunter.com/trends/mac-cheese-frozen-ready-meals.md)
- [Gourmet Dairy-Free Macaroni Meals](https://www.trendhunter.com/trends/daiya-deluxe-mac-cheeze.md)
- [Better-for-You Macaroni Meals](https://www.trendhunter.com/trends/gluten-free-veggie-pasta.md)
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- [Cheesy Artisan-Inspired Pastas](https://www.trendhunter.com/trends/goodles-mac-and-cheese-flavors.md)
- [Ready-to-Enjoy Side Dishes](https://www.trendhunter.com/trends/charlie-bighams-side-dishes.md)
- [Extra-Cheesy Chilled Meal Ranges](https://www.trendhunter.com/trends/cathedral-city-our-cheesy.md)
- [Cheesy Artisan-Style Pastas](https://www.trendhunter.com/trends/noodles-company-mac-cheese.md)
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