# Limited-Edition Glass Water Bottles evian Dropped Fountain of Youth Bottles with Pharrell Williams By Laura McQuarrie | Published 2024-11-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fountain-of-youth-bottles References: [multivu](https://www.multivu.com/evian/9302651-en-evian-pharrell-williams-limited-edition-fountain-of-youth-bottles) & [evian](https://www.evian.com/en_us)  Water is essential to the survival of all life forms, and often celebrated as the elixir of youth for its vital role in sustaining health, energy, and vitality, leading evian to launch limited-edition Fountain of Youth bottles in collaboration with Pharrell Williams and [Humanrace](https://www.trendhunter.com/trends/humanrace-4). There are two limited-edition glass evian bottles available, both informed by the [evian Mountain](https://www.trendhunter.com/trends/evian-x-coperni) of Youth campaign, and designed by the multi-hyphenate known for his music, fashion, and entrepreneurship. The [evian x](https://www.trendhunter.com/trends/sara-shakeel) Humanrace glass bottles will be available at select retailers and restaurants across the United States as of December. The blue and green bottles in both still and sparkling options are the second installment of a broader collaboration between evian, Pharrell Williams and Humanrace. Earlier in 2024, the collaborators launched a tennis-inspired capsule collection to coincide with a major sporting event. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 74% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Collaborations:** Pairing high-profile celebrities with everyday consumer products creates unique marketing opportunities and boosts brand visibility. - **Limited-edition Releases:** Exclusive, short-term product releases drive urgency and collectability, fostering a dedicated consumer base. - **Sustainable Luxury:** The use of glass in premium water bottles combines sustainability with the luxury experience, attracting eco-conscious consumers. ### Where This Applies - **Beverage Industry:** Innovative packaging and celebrity endorsements can revitalize product lines and enhance market appeal. - **Fashion Industry:** Collaborations with prominent figures from various sectors help fashion brands cross into new markets and consumer segments. - **Sustainable Products Industry:** The demand for eco-friendly products incentivizes the development of greener materials and packaging solutions. ## Related on Trend Hunter - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Refillable Water Brand Bottles](https://www.trendhunter.com/trends/evian-and-wimbledon.md) - [Tropical Glass Water Bottles](https://www.trendhunter.com/trends/waterdrop-and-olivia-culpo.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Hydrating Festival Pop-Ups](https://www.trendhunter.com/trends/club-hydration.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md)