# Beauty Filter Foundation Sticks The #FauxFilter Skin Finish Foundation Stick Swipes Over the Skin By Laura McQuarrie | Published 2020-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foundation-stick References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/huda-fauxfilter-skin-finish-foundation-stick-review) & [hudabeauty](https://hudabeauty.com/us/en_US/foundation-stick-HB00427.html) [Huda Beauty's](https://www.trendhunter.com/trends/fauxfilter) new #FauxFilter Skin Finish Foundation Stick is a more convenient version of the brand's beloved #FauxFilter foundation, as it comes in a format that's ready to use on the go. The product now comes in a [stick format](https://www.trendhunter.com/trends/dualpurpose-beauty-stick) and it boasts a fresh formula that creates a natural-looking finish but with the flawlessness that only a filter can provide. The #FauxFilter Skin Finish Foundation Stick is lightweight, blendable and available in 39 shades so that there are even more choices than before. The foundation stick can be used to create [light to full coverage](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation) depending on the way it's applied, and Huda Beauty promises that the product "will let you be the master of your complexion." The long-wearing formula is designed to deliver up to 10 hours of coverage that's waterproof and sweat-resistant. Image Credit: Huda Beauty ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 35% | Activity: 9% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Convenient Format Foundation:** Creating foundation products in stick format provides convenience for on-the-go use. - **Natural-looking Filter Finish:** Developing foundations that offer a natural-looking filter finish provides consumers with flawless skin effects. - **Extended Wear Foundation:** Designing long-wearing foundations that are waterproof and sweat-resistant offers durability and convenience. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can explore producing foundation products in stick format for consumer convenience. - **Personal Care:** The personal care industry can ideate products that provide a natural-looking filter finish for flawless skin effects. - **Makeup:** The makeup industry has opportunities to develop and market extended wear foundations that offer durability and convenience. ## Related on Trend Hunter - [Buildable Foundation Sticks](https://www.trendhunter.com/trends/huestick-complexion-stick.md) - [Under-Eye Targeted Correctors](https://www.trendhunter.com/trends/fauxfilter.md) - [Liquid Blush Expansions](https://www.trendhunter.com/trends/blush-filter-liquid-blush.md) - [Dual-Purpose Beauty Sticks](https://www.trendhunter.com/trends/dualpurpose-beauty-stick.md) - [Plumping Hydration Lip Glosses](https://www.trendhunter.com/trends/faux-filler-extra-shine-lip-gloss.md) - [Skin Booster Foundations](https://www.trendhunter.com/trends/hd-skin-hydra-glow-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Soft Glam Foundations](https://www.trendhunter.com/trends/elf-soft-glam-satin-foundation.md) - [Skin-Caring Bronzer Sticks](https://www.trendhunter.com/trends/beach-freak-bronzer-stick.md)