# Values-Based PSAs Foundation for a Better Life Delivers Inspirational Messages By Katie Cordrey | Published 2010-09-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/foundation-for-a-better References: [missoulian](http://missoulian.com/news/state-and-regional/article_641f72ee-945a-11df-81da-001cc4c03286.html) & [values](http://www.values.com/inspirational-sayings-billboards) Foundation for a Better Life uses real-life stories to deliver [values-based inspiration](https://www.trendhunter.com/trends/valuesbased-audiences) via billboard displays. Famous faces like Michael J. Fox, Whoopi Goldberg and Muhammad Ali are not the only ones that Foundation for a Better Life uses on billboards. If you know someone who has overcome adversity and should be included, go to the site and submit their information. While you're there, download some [inspiring posters](https://www.trendhunter.com/trends/models-of-life) for yourself. **Implications** - In today's society, consumers are likely to be drawn to products with which they are able to share a personal connection or a sense of familiarity. Businesses that portray themselves as [genuine and compassionate](https://www.trendhunter.com/trends/allianz-ireland) will be perceived as much more approachable which will lead to attracting higher numbers of clients. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 61% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Values-based Inspiration:** Brands can create inspiring content that aligns with their values to attract customers. - **Real-life Storytelling:** Showing real experiences of people can be an effective way of conveying a message and building a connection with the audience. - **User-generated Content:** Encouraging customers to share their stories can lead to valuable content for brands and create a sense of community among users. ### Who This Affects Most - **Advertising:** Using real-life stories and values-based content in advertising can help brands to stand out and create an emotional connection with potential customers. - **Non-profit:** Non-profit organizations can leverage values-driven messaging to attract support and volunteers for their causes. - **Marketing:** Marketing professionals can incorporate values-based messaging and user-generated content to create more engaging and authentic campaigns. ## Related on Trend Hunter - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md) - [Inspiring Mentorship PSAs](https://www.trendhunter.com/trends/bbbsa.md) - [Daily Inspirational Quotes](https://www.trendhunter.com/trends/be-better.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Honest Senior Living Campaigns](https://www.trendhunter.com/trends/in-their-own-words.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md) - [Disability Awareness Campaigns](https://www.trendhunter.com/trends/thats-my-easterseals.md) - [Ability-Focused CSR Campaigns](https://www.trendhunter.com/trends/ability-signs.md)