# Argan Oil-Based Makeup Josie Maran Turned Her Signature Argan Oil into a Foundation Fluid By Laura McQuarrie | Published 2017-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foundation-fluid References: [marieclaire](http://www.marieclaire.com/beauty/makeup/g829/best-products-for-sensitive-skin/) & [josiemarancosmetics](https://www.josiemarancosmetics.com/products/vibrancy-foundation-fluid?variant=31107694417) Josie Maran's 'Vibrancy Argan Oil Foundation Fluid' is a lightweight makeup product that offers the cosmetic form of Josie Maran's 100% Pure Argan Oil—a product that consumers with oily, dry or sensitive skin have come to love for its natural and organic formula that nourishes the skin, hair and nails. The [nourishing argan oil-based foundation](https://www.trendhunter.com/trends/about-face-1) is formulated to "adapt to the movements of your skin with delicate fluidity." The makeup product is available in a range of shades from Dynamic, the lightest, and medium tones like Awakened to Unstoppable on the darker side of the spectrum. As a [lightweight liquid foundation](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation), the Vibrancy Argan Oil Foundation Fluid can be applied one layer after another if desired to achieve a [full coverage](https://www.trendhunter.com/trends/teint-radiance). ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 8% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Argan Oil-based Makeup:** The trend of using argan oil as a key ingredient in makeup products presents an opportunity for the beauty industry to create nourishing and organic cosmetics. - **Natural and Organic Formulas:** The trend of consumers seeking natural and organic formulas in their cosmetics opens up opportunities for the beauty industry to develop innovative products that cater to this demand. - **Lightweight Liquid Foundations:** The trend of lightweight liquid foundations allows the beauty industry to create versatile makeup products that can be built up for full coverage or applied with delicate fluidity for a natural look. ### Where This Applies - **Beauty Industry:** The beauty industry can capitalize on the trend of argan oil-based makeup and develop a range of nourishing and organic cosmetics for consumers. - **Natural Cosmetics:** The trend of consumers seeking natural and organic formulas in their cosmetics creates an opportunity for the natural cosmetics industry to provide innovative products that meet this demand. - **Makeup Industry:** The trend of lightweight liquid foundations presents an opportunity for the makeup industry to create versatile and customizable products that cater to different coverage preferences. ## Related on Trend Hunter - [Argan Oil Infused Skincare](https://www.trendhunter.com/trends/pink-algae-proretinol.md) - [Multitasking Fragrance Mists](https://www.trendhunter.com/trends/josie-maran-fragrance-mists.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Skincare-Inspired Foundations](https://www.trendhunter.com/trends/simply-ageless-skin-perfector-essence-foundation.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Encapsulated Serum Foundations](https://www.trendhunter.com/trends/serum-foundations.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md)