# Rotating Makeup Brushes blendSMART's Rotating Foundation Brush Simplifies Cosmetic Blending By Laura McQuarrie | Published 2017-03-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/foundation-brush References: [hellogiggles](http://hellogiggles.com/beauty-gadgets-to-try-2017/) & [sephora](http://www.sephora.com/automated-makeup-brush-system-foundation-brush-head-starter-set-P407479?country_switch=ca&lang=en) Softening out the sharp edges of one's makeup is typically a task that must be carried out manually with some sort of brush, sponge or alternative applicator, but blendSMART is introducing an easier way with its [automated Rotating Foundation Brush](https://www.trendhunter.com/trends/the-face-buffer-pro) Starter Set. The Set contains a Universal Foundation Brush Head, which is removable and interchangeable, as well as a Motorized Applicator that can be used for blending and buffing. The bristles themselves are made with [antimicrobial fibers](https://www.trendhunter.com/trends/ultim8-smartbrush-system), which are ideal for all types of skin, especially skin that tends to be sensitive. blendSMART also makes a wide variety of other brush heads that can be swapped for different purposes, such as its [Blush Brush](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes) for the cheeks and the Definer Brush, which can be used for the application of either liquid or powder makeup. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Automated Makeup Application:** blendSMART's Rotating Foundation Brush simplifies the blending and buffing of makeup with its motorized applicator. - **Interchangeable Brush Heads:** blendSMART offers a variety of brush heads for different purposes, providing versatility in makeup application. - **Antimicrobial Brush Fibers:** The antimicrobial fibers used in blendSMART's brush heads make them suitable for all skin types, including sensitive skin. ### Where This Applies - **Beauty and Cosmetics:** The automated Rotating Foundation Brush offers disruptive innovation in the beauty and cosmetics industry by streamlining makeup application. - **Skincare Products:** The antimicrobial brush fibers provide an innovative solution in the skincare industry, promoting hygiene and skin health. - **Gadget and Technology:** The motorized applicator of blendSMART's Rotating Foundation Brush presents disruptive innovation in the gadget and technology industry, simplifying makeup blending. ## Related on Trend Hunter - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Color-Matching Beauty Devices](https://www.trendhunter.com/trends/boldhue-starter-kit.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [Automated Mounted Cat Brushes](https://www.trendhunter.com/trends/automatic-cat-brush.md) - [Colorful Multi-Functional Blowout Brushes](https://www.trendhunter.com/trends/blowout-brush.md)