# Urban Hiking Editorials This FOTT X North Face Editorial Takes on Moscow on Foot By Rebecca Byers | Published 2015-04-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fott-x-north-face References: [selectism](http://www.selectism.com/2015/04/07/fott-hiking-the-north-face/) & [shop.fott.ru](http://shop.fott.ru/catalog/brands/the_north_face/) The FOTT x [North Face](https://www.trendhunter.com/trends/the-north-face-urban-exploration-reexploration-patch-up) collaboration is featured in a dreamy editorial shoot that will inspire wanderlust. The collection is depicted as two men explore Moscow and escape from the city center to the outskirts of the city that provide more greenery. FOTT is an e-retailer that grew out of a fashion forum of the same name in 2005. Currently, FOTT has another collaboration with British-American producer MF Doom. The photoshoot shows off the hidden city trails within the Moscow city limits and captures a surreal stillness of a city anticipating rush hour. The intriguing lookbook is a great example of the durability and functionality of the FOTT x North Face line, while it also demonstrates the [North Face brand's global reach](https://www.trendhunter.com/trends/the-north-face-x-skims) and the growing fashion market in Russia. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 81% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Urban Hiking:** Creating urban hiking experiences and gear that combine fashion and functionality. - **Wanderlust Inspiration:** Using visually captivating media to inspire people to explore new destinations. - **Growing Fashion Market in Russia:** Exploring opportunities to tap into the expanding fashion market in Russia. ### Industries Being Reshaped - **Outdoor Apparel and Gear:** Developing durable and functional products that cater to the urban hiking trend. - **Digital Media and Content Creation:** Creating visually engaging content to inspire wanderlust and promote travel experiences. - **E-commerce and Fashion Retail:** Expanding into the growing fashion market in Russia through strategic collaborations and partnerships. ## Related on Trend Hunter - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Collaborative Outdoor Technical Apparel](https://www.trendhunter.com/trends/hyke-and-the-north-face.md) - [Urban Modular Outerwear](https://www.trendhunter.com/trends/urban-exploration-2.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Social Platform Outerwear Launches](https://www.trendhunter.com/trends/hiking-patrol.md) - [Weatherized Collaborative Collections](https://www.trendhunter.com/trends/soukuu-collaboration.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Collaborative Technical Outerwear Series](https://www.trendhunter.com/trends/hyke-2.md) - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md)