# Airbrush Beauty Parodies The Fotoshop by Adobe Spoof Pokes Fun at Today's Beauty Efforts By Katherinev123 | Published 2012-01-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/fotoshop-by-adobe References: [thenextweb](http://thenextweb.com/shareables/2012/01/10/fotoshop-by-adobe-a-brilliant-spoof-that-mocks-makeup-commercials/) & [styleite](http://www.styleite.com/media/fotoshop-by-adobe/) Created by Jesse Rosten, this Fotoshop by Adobé [spoof video](https://www.trendhunter.com/trends/spoof-beauty-range) pokes fun at the lengths to which consumers will go to achieve what society deems beautiful. Rosten is a Northern California-based filmmaker who was inspired to create the Fotoshop by Adobé video after watching a late-night infomercial promoting some beauty product. Says Rosten, "The commercial showed before and after portraits, that to my eye, looked like the same photo just photoshopped. I laughed to myself. Then I made this video." He goes on to add that the Fotoshop by Adobé video isn't real, but "neither are [society's standards of beauty](https://www.trendhunter.com/trends/you-are-amazing)." It's true that modern society's beauty standards are pretty unrealistic. Case in point: all of the gorgeous models and celebs who have been subject to [Photoshop blunders](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) and all of the runway models who have suffered from health issues (or have died) from trying to attain extreme thinness. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Realistic Beauty Expectations:** Disruptive innovation opportunity: Creating beauty products and campaigns that promote realistic beauty standards and celebrate diversity. - **Body Positivity Movement:** Disruptive innovation opportunity: Developing inclusive fashion and beauty brands that celebrate all body types and promote self-acceptance. - **Anti-photoshop Campaigns:** Disruptive innovation opportunity: Creating software or tools that allow consumers to detect and remove digital alterations in images, promoting transparency and authenticity in media. ### Where This Applies - **Beauty & Cosmetics:** Disruptive innovation opportunity: Revolutionize the beauty industry by producing products that enhance natural features and promote self-confidence, rather than perpetuating unrealistic beauty standards. - **Fashion:** Disruptive innovation opportunity: Redefine the fashion industry by designing and promoting clothing lines that cater to diverse body types, inspiring individuals to embrace their unique beauty. - **Advertising & Marketing:** Disruptive innovation opportunity: Develop marketing strategies that challenge beauty stereotypes, encourage body positivity, and highlight the importance of authenticity in advertising. ## Related on Trend Hunter - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Spoof Cosmetics Campaigns](https://www.trendhunter.com/trends/americas-next-top-primer.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md)