# Playful Travel Fashion Campaigns The FOSSIL Made For This Campaign Celebrates the Brand's Heritage By Michael Hemsworth | Published 2023-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fossil-made-for-this References: [retailtimes](https://retailtimes.co.uk/fossil-launches-their-latest-campaign-titled-made-for-this/) & [fossil](https://www.fossil.com)  The FOSSIL Made For This is being launched as the brand's latest campaign that's arriving on a global scale to refresh perceptions and also coincide with its creative expression. The campaign captures the candid moments of travel to drive home the feeling of hitting the road and having fun upon arrival. The modern-nostalgic influence behind the camping includes image and video content developed by Mekanism, shot by Tim Barber and directed by Bradley & Pablo of Prettybird Productions. The expansive campaign is rolling out now, and will see it arriving on social platforms, top retail locations, New York and Paris fashion weeks and much more. Chief Marketing Officer Lisa Pillette spoke on the FOSSIL Made For This campaign saying, "Made For This is the culmination of extensive efforts across all areas of our business, in all regions, with both internal and external partners. We dug deep into Fossil’s nearly 40-year heritage and explored not only the role Fossil has played in so many lives for so long, but how the next generation of consumers is connecting most deeply with brands." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 43% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Playful Travel Fashion:** The FOSSIL Made For This campaign captures the candid moments of travel to drive home the feeling of hitting the road and having fun upon arrival. - **Modern-nostalgic Influence:** The modern-nostalgic influence behind the campaign includes image and video content developed by Mekanism, shot by Tim Barber and directed by Bradley & Pablo of Prettybird Productions. - **Global Scale Refresh:** The FOSSIL Made For This campaign is being launched on a global scale to refresh perceptions and coincide with the brand's creative expression. ### Who This Affects Most - **Fashion:** The FOSSIL Made For This campaign will see the brand's presence in top retail locations, New York and Paris fashion weeks, highlighting the potential for disruptive fashion experiences. - **Advertising:** The FOSSIL Made For This campaign utilizes innovative image and video content strategies, showcasing the opportunity for disruptive advertising in the travel and fashion industry. - **Marketing:** The FOSSIL Made For This campaign is the result of extensive efforts across all areas of the business and demonstrates the potential for disruptive marketing campaigns to deeply connect with the next generation of consumers. ## Related on Trend Hunter - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [AI-Powered Travel Campaigns](https://www.trendhunter.com/trends/bring-it-2024.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Documentary-Themed Luggage Campaigns](https://www.trendhunter.com/trends/built-for-the-journey.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)