# Expansive Racing Game Series Turn10 Recently Announces the Forza Motorsport is to Launch Soon By Amy Duong | Published 2023-01-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/forza-motorsport-1 References: [engadget](https://www.engadget.com/forza-motorsport-arrives-later-this-year-on-xbox-series-xs-pc-and-xbox-game-pass-210849958.html)  Turn 10 notes that Forza Motorsport will be launching in compatibility with [Xbox](https://www.trendhunter.com/trends/forza-motorsport) and PC hardware. This is the franchise's [most immersive racing series experience](https://www.trendhunter.com/trends/driving-simulations) to date. The game has [over 500 cars](https://www.trendhunter.com/trends/gran-turismo-7-database) that are available for players in the collection including 100 brand-new vehicles that have been added to the series. In order to ensure that the cars look their best, the company uses a spectrophotometer to scan the paint jobs of the vehicles in the system. The studio speaks to this in a blog post, stating that "With this new sourcing technique, our paint models have a more realistic light response across colors, metal flake, and gloss levels." Every car will also have context-aware damage and dirt that builds up. Image Credit: Turn 10, Microsoft ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 12% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Racing Games:** The development of immersive racing games is an opportunity to create more engaging and addictive gaming experiences. - **Advanced Vehicle Scanning:** The use of spectrophotometry to scan vehicle paint jobs presents an opportunity to improve the accuracy and realism of virtual cars. - **Realistic Vehicle Customization:** The addition of 100 new vehicles and context-aware damage and dirt effects creates opportunities to develop more realistic and customizable virtual cars. ### Sectors Adopting This - **Video Games:** The immersive and customizable experience in racing games can increase player engagement and provide opportunities for new revenue streams. - **Automotive:** Vehicle scanning technology can be applied in automotive manufacturing for improved accuracy and quality assurance. - **Entertainment:** The realism and customization options in racing games present opportunities for product collaborations and branded content for entertainment companies. ## Related on Trend Hunter - [Simulation Racing Games](https://www.trendhunter.com/trends/forza-motorsport.md) - [Racing Game Toy Collaborations](https://www.trendhunter.com/trends/horizon-5-hot-wheels.md) - [Life-Like Race Car Games](https://www.trendhunter.com/trends/racing-revamped.md) - [Expansive Motorsport Games](https://www.trendhunter.com/trends/torque-drift-2.md) - [Game-Exclusive Concept Cars](https://www.trendhunter.com/trends/gran-turismo-7.md) - [Licensed Automotive Gaming Controllers](https://www.trendhunter.com/trends/thrustmaster-t818-ferrari-sf1000-simulator.md) - [Simulation Racing Games](https://www.trendhunter.com/trends/raceleague.md) - [Co-Branded Racing Game Events](https://www.trendhunter.com/trends/gilette-p1-program.md) - [Open-World Racing Games](https://www.trendhunter.com/trends/the-crew-motorfest.md)