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# Full-Scale Mobile Games
Sony's 'ForwardWorks' Studio Produces Video Games for Mobile Devices

By Joey Haar | Published 2016-12-07 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/forwardworks
References: [theverge](http://www.theverge.com/2016/12/7/13866240/sony-forwardworks-playstation-mobile-first-games) & [twitter](https://twitter.com/PlayStation_jp/status/806406062878367744/photo/1?ref_src=twsrc^tfw)

For the most part, mobile video games are cute and casual apps that require little focus, but Sony's new video game studio, 'ForwardWorks,' is devoted to changing that style. ForwardWorks creates games that can be played on mobile devices, but the games are "full-fledged" titles based on PlayStation franchises.

The first batch of ForwardWorks games include 'Hot Shots Golf,' 'Wild Arms,' 'Arc the Lad,' and 'What Did I Do to Deserve This, My Lord?' Though 'Hot Shots Golf' has earned some popularity in North America, the other titles are primarily known and played in Japan. That is appropriate, as for the time being, ForwardWorks is only releasing its titles in Sony's home country.

Fully developed, intricate mobile video games show that the industry is taking pains to expand to a broader audience of people who might not be willing to shell out for a console.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 10% | Activity: 5% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Full-fledged Mobile Games:** The trend of developing complex mobile games will lead to an increase in demand for high-quality mobile gaming experiences.
- **Mobile Gaming Franchise Development:** Developing full-fledged mobile games based on popular franchises will create opportunities for a new audience of mobile gamers.
- **Localized Mobile Game Releases:** Releasing mobile games primarily in their country of origin will allow companies to better cater to audiences with specific gaming preferences.

### Sectors Adopting This

- **Video Game Development:** Video game development companies can explore the potential of creating full-fledged mobile games to expand their audience and market reach.
- **Mobile Gaming:** Mobile gaming industry can focus on developing high-quality games based on popular franchises to cater to the demand for immersive mobile gaming experiences.
- **Market Localization:** Companies can focus on localizing their product releases to cater to specific audiences and enhance customer experiences.

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