# Motivational Classroom Ad Spots GapKids' Forward With Campaign Boasts Confidence and Acceptance By Ell Smith | Published 2018-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/forward-with References: [adressed.gapinc](https://adressed.gapinc.com/blog/gapkids-lionsgate-forward-with-gap-back-to-school) & [gapcanada](https://www.gapcanada.ca/browse/category.do?cid=1065850&departmentRedirect=true#pageId=0&department=48) GapKids is preparing children for the classroom with its heartfelt 'Forward With' campaign -- a series of short ad spots that are equal parts adorable and motivational. The clever camping is spreading the idea that dressing for school plays a more important role than how one looks. Each ad explores a different theme of progression featuring themes of confidence, creativity and mindfulness. The [inclusive ads](https://www.trendhunter.com/trends/backtoschool-survey) feature the voices and faces of children as they relay powerful messages of kindness and acceptance to the audience. A particularly powerful ad titled 'Mantra' sees a classroom of kids passionately reciting a daily chant. The kids can be heard repeating the phrases "I can do anything I put my mind to," and "We push through anything." The clever campaign aligns Gap Kids' clothing with [messages of confidence and empowerment](https://www.trendhunter.com/trends/revive-your-courage), reminding the consumer that clothing is a powerful tool for self-expression. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 33% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Motivational Classroom Ads:** Opportunities for creating emotionally-driven advertising campaigns that empower youngsters in various areas of self-awareness. - **Inclusive Marketing:** Opportunities to develop campaigns that show the diversity of social groups and support empowerment, acceptance, and equality in all aspects of life. - **Clothing for Positive Self-expression:** Opportunities to create clothing designs that inspire confidence and positivity in children's daily lives. ### Who This Affects Most - **Clothing Retail:** Opportunities for brands to market children’s clothing as a medium for empowerment and self-expression. - **Education:** Opportunities for educators to implement ad campaigns with positive social messages to promote confidence, creativity, and mindfulness in classrooms. - **Digital Marketing:** Opportunities for digital marketing teams to create engaging ad spots designed to motivate children and influence their parents towards purchasing clothing with positive brand values. ## Related on Trend Hunter - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md) - [Extensive Collaborative Kids Apparel](https://www.trendhunter.com/trends/palace-gap.md) - [Inclusivity-Centric Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-survey.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md)