# Street Couture Lookbooks Kate Grigorieva Stars in the FORWARD by Elyse Walker Shoot By Farida Helmy | Published 2014-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forward-by-elyse-walker References: [fashiongonerogue](http://www.fashiongonerogue.com/runway-real-way-kate-grigorieva-models-forward-elyse-walker-shoot/) & [forwardbyelysewalker](http://www.forwardbyelysewalker.com/fw/index.jsp?source=google-FORWARD&mkwid=sYfyLHiDg|pcrid|21670758514|pkw|forward|pmt|e&utm_source=google&utm_medium=ppc&utm_term=forward&utm_campaign={campaign}&cvosrc=ppc.google.forward&matchtype=e&network=g&mobile=&searchnetwk=1&content=&creative=21670758514&adposition=1t1&pdv=c&gclid=CJPNzsCpg74CFeZDMgodI2gAhg) Showing us how to mix couture with [urban street life](https://www.trendhunter.com/trends/knys-fall-2025), Kate Grigorieva stars in the new FORWARD by Elyse Walker fashion shoot. Looking right at home in a parking lot full of monster trucks, the blonde stunner looks perfectly chic and opulently street savvy in the FORWARD by Elyse Walker shoot. Each look is crafted to look laid-back and free with just the right touches of fashionable. The whole theme behind the shoot is from the [runway to the real way](https://www.trendhunter.com/trends/back-to-the-city) -- the way we would dress in real life -- and has the model posing in the latest [street style pieces](https://www.trendhunter.com/trends/modeloffduty-essentials) from the spring collections of Stella McCartney, Isabel Marant, 3.1. Phillip Lim and more. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 97% | Activity: 79% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Street Couture Fashion:** Disruptive innovation opportunity: Combine high-end couture with urban street style to create a fresh and edgy fashion trend. - **Real-life Runway Fashion:** Disruptive innovation opportunity: Bridge the gap between runway fashion and everyday dressing by showcasing fashion looks that are both stylish and practical. - **Fashion Shoots in Unconventional Settings:** Disruptive innovation opportunity: Feature fashion shoots in unexpected locations, such as parking lots, to create a unique and eye-catching visual aesthetic. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Collaborate with high-end fashion brands to bring couture fashion to the streets and cater to a wider market. - **Photography:** Disruptive innovation opportunity: Explore innovative ways to capture fashion shoots in unconventional settings, adding a new dimension to fashion photography. - **Advertising & Marketing:** Disruptive innovation opportunity: Create advertising campaigns that break traditional norms by featuring fashion shoots that challenge the notion of traditional beauty standards. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Motorsport-Inspired Premium Streetwear](https://www.trendhunter.com/trends/alpinestars.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md)