# Effortlessly Feminine Fragrances A FORVR Mood Fragrance Is Coming This April By Katherine Pendrill | Published 2024-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forvr-mood-fragrance References: [hypebae](https://hypebae.com/2024/3/jackie-aina-i-am-her-forvr-mood-fragrance-launch) & [instagram](https://www.instagram.com/reel/C4ykjUSPdJH/?utm_source=ig_embed&ig_rid=11a5c6e2-4de9-4271-b78c-769478df98f9)  Beauty influencer Jackie Aina is expanding her [FORVR Mood](https://www.trendhunter.com/trends/crown-royal) brand beyond candles to include a new FORVR Mood fragrance called ' I Am Her.' Aina originally rose to fame by sharing her favorite makeup and beauty products on [YouTube](https://www.trendhunter.com/trends/dialogue). Since then, she has launched a hit candle lineup called FORVR Mood, with her fiancé, Denis Asamoah. Building on the success of that first launch, Aina has announced the debut of a new FORVR Mood fragrance that she's calling ' I Am Her.' Though the exact details are still under wraps, Aina tested the fragrance on her Instagram as “aspirational, effortless, alluring, confident, approachable and feminine.” The perfume also appears to come in a tiny diamond-shaped bottle. The new ' I Am Her' FORVR Mood fragrance will be hitting the brand’s website and [Sephora](https://www.trendhunter.com/trends/carnivale) stores on April 2, 2024. Image Credit: FORVR Mood, [hypebae](https://hypebae.com/2024/3/jackie-aina-i-am-her-forvr-mood-fragrance-launch), [instagram](https://www.instagram.com/reel/C4ykjUSPdJH/?utm_source=ig_embed&ig_rid=11a5c6e2-4de9-4271-b78c-769478df98f9) ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 69% | Activity: 79% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personal Brand Expansion:** Expanding influencer brands into new product categories presents growth opportunities through leveraging existing audience loyalty. - **Sensory Branding Experience:** Creating fragrances that evoke specific emotions and characteristics provides a multi-sensory brand extension strategy for consumer engagement. - **Influencer Product Testing:** Utilizing social media platforms for product testing allows for real-time feedback and validation from a dedicated fan base. ### Industries Being Reshaped - **Beauty & Personal Care:** Incorporating influencer-created fragrances adds a personalized touch to the beauty market, catering to the demand for unique and authentic products. - **Retail & E-commerce:** Launching exclusive fragrances through online platforms like Sephora offers opportunities for increased digital sales and brand visibility. - **Social Media Marketing:** Collaborating with influencers for product launches creates buzz and engagement, driving traffic to both online and physical retail channels. ## Related on Trend Hunter - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md) - [Distinctly Feminine Fragrances](https://www.trendhunter.com/trends/u-beautys-proem.md) - [Emotive Alchemy Fragrances](https://www.trendhunter.com/trends/collection-of-emotions.md) - [Affordable Retailer-Exclusive Fragrances](https://www.trendhunter.com/trends/targetexclusive-scents.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Next-Gen Emotive Fragrances](https://www.trendhunter.com/trends/lore.md) - [Sensorial Fragrance Collections](https://www.trendhunter.com/trends/finery-fragrances.md) - [Next-Gen Mood Fragrances](https://www.trendhunter.com/trends/boy-smells-20.md) - [Romantic Gourmand Scents](https://www.trendhunter.com/trends/lovenotes-fragrance-line.md)