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# Urban Bed Head Shoots
Lara Stone Looks Seductive for Forum Fall 2010 Campaign

By Venessa Fisher | Published 2010-03-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/forum-fall-2010
References: [fashionising](http://www.fashionising.com/pictures/b--Lara-Stone-I-want-your-bed-hair-3229.html)

Dutch model Lara Stone works some serious bed head in her latest shoot for the Forum Fall 2010 Campaign. The Brazilian label shows off plenty of [exposed lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty), denim and [little black leather](https://www.trendhunter.com/trends/knys-fall-2025) to make the perfect combination of subtle sexiness.

Shot in a dark back lot of some kind by photographer Tom Munro, Lara Stone poses with sexy model Marlon Teixeira in some compromising positions. Seems a little hairspray and a pair of black gloves will give you that seductive look for fall. Check out Lara Stone in the Forum Fall 2010 Campaign above.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 41% | Activity: 19% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Lingerie Campaigns:** The use of seductive lingerie to market fashion campaigns opens up opportunities for companies to create campaigns that feature more diverse models.
- **Bed Head Fashion:** The trend of using messy, tousled hair styles in fashion photography offers an opportunity for companies to experiment with edgier looks and styles.
- **Exposed Denim:** The use of denim in fashion campaigns, particularly when styled in more revealing ways, highlights an opportunity for denim brands to create more provocative campaigns.

### Where This Applies

- **Lingerie:** The lingerie industry can leverage the use of seductive models and diverse representations of beauty to appeal to a wider customer base.
- **Fashion Photography:** Fashion photographers can use the trend of tousled, bed head hair styles to create edgier and more unconventional looks for their clients.
- **Denim:** The denim industry can experiment with more revealing and provocative styles in their campaigns to attract customers looking for edgier fashion choices.

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