# Fortune-Telling Wine Bottles Blood & Moon's Interactive Label Connects Drinkers to a Tarot Reading By Laura McQuarrie | Published 2018-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fortune-telling-wine References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/10/blood-moon-fortune-telling-wine.html) & [kellytaylor.live](https://kellytaylor.live/interactive-label/) Kelly Taylor created Blood & Moon [Fortune](https://www.trendhunter.com/trends/fortunes-fool) Telling Wine as a concept with an interactive label that puts a new spin on the [tradition of consulting](https://www.trendhunter.com/trends/tarotandreading) [tarot cards](https://www.trendhunter.com/trends/flowerlore-collection) for a personalized reading. The design of the bottle was inspired by the 22 Major Arcana cards that can be found in a tarot deck, which are traditionally interpreted as some of the big archetypal themes that influence one's life. Each original symbol was designed by hand and offers a fun way to point wine drinkers towards a fortune. When the wine bottle's cork has been removed from the bottle, the idea is that a slender candle may be lit in its place, which will drip down the bottle and land on different symbols. For more insight, the Blood & Moon Fortune Telling Wine is meant to be packaged with a guide to understanding one's reading. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Wine Labels:** Opportunity to create interactive wine labels that engage and entertain consumers. - **Personalized Fortune-telling:** Opportunity to integrate personalized fortune-telling experiences into various products and services. - **Tarot-inspired Design:** Opportunity to incorporate tarot-inspired design elements into packaging and branding. ### Sectors Adopting This - **Wine and Spirits:** Opportunity for wineries and distilleries to enhance their products with interactive labels and custom experiences. - **Entertainment and Events:** Opportunity for event organizers and entertainment companies to incorporate personalized fortune-telling experiences into their offerings. - **Packaging and Design:** Opportunity for packaging and design agencies to develop unique, tarot-inspired designs for various products beyond wine bottles. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [AR Glow-in-the-Dark Wines](https://www.trendhunter.com/trends/halloween-wine.md) - [Tarot-Inspired Phone Cases](https://www.trendhunter.com/trends/tarotinspired-phone-case.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md)