# Clairvoyant Billboards Absolut Ad Predicts Lottery Numbers By Lindsey Erin Heim | Published 2008-11-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fortune-telling-billboards-absolut-advertising-predicts-the-future References: [coloribus](http://www.coloribus.com/paedia/prints/2008/11/21/205962/) As Cloribus explains, "In an ABSOLUT world, lottery billboards show you the winning numbers for tomorrow's drawing, not yesterday's." [Absolut](https://www.trendhunter.com/trends/absolut-tomorrowland) has done just that with their latest [marketing scheme](https://www.trendhunter.com/trends/3d-billboards). These billboards are sure to draw the attention of [lottery ticket](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes) holders everywhere. Located in New York and LA, the billboard features a set of numbers that changes every day. In our Absolut world, these billboards would hand out the winning ticket as well. What would happen in your ABSOLUT world? ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 27% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboards:** Interactive billboards that change content daily or in real-time provide an opportunity for businesses to engage with consumers in a dynamic and attention-grabbing way. - **Predictive Advertising:** Using predictive algorithms to display content that is tailored to the interests and preferences of consumers can create a personalized and engaging advertising experience. - **Gamification Marketing:** Incorporating gamification elements into marketing campaigns, such as providing opportunities to win prizes or play interactive games, can increase consumer engagement and brand awareness. ### Where This Applies - **Outdoor Advertising:** The outdoor advertising industry can incorporate interactive billboards to attract more attention from consumers and create unique advertising experiences. - **Digital Marketing:** Digital marketers can leverage predictive advertising techniques to deliver targeted and customized content to consumers, increasing the effectiveness of their campaigns. - **Consumer Goods:** Consumer goods companies can utilize gamification marketing strategies to create buzz around their products and incentivize consumers to interact with their brand. ## Related on Trend Hunter - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Spontaneous Summer Picnics](https://www.trendhunter.com/trends/hangout-of-home.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md)