# Southwestern Jewelry Lines The Fortune Favors the Brave Debut Collection is Simply Rustic By Chalaine Mantha | Published 2011-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fortune-favors-the-brave References: [refinery29](http://www.refinery29.com/fortune-favors-the-brave-doles-out-western-glamour) & [fortunefavorsthebravenyc](http://www.fortunefavorsthebravenyc.com/) The Fortune Favors the Brave debut collection is featured in a simple and classy lookbook. The jewelry collection is created by Shannon Davenport and Julia Wilson, who were influenced by Southwestern and Native American art. The lookbook has a lovely romantic feel that is enough to put an onlooker at ease. Photos are featured in both color and black and white, with up-close shots on the pretty jewels. The Fortune Favors the Brave collection features simply chic pieces, including gorgeous rings with earthy stones, statement necklaces and romantic bangles. The jewelry collection is perfect for wearing during the day or evening. The Native American theme is very prominent within the collection and will give your outfit a chic, yet rustic appeal. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Southwestern-inspired Jewelry:** Disruptive innovation opportunity: Explore new ways to incorporate Native American art and design into modern jewelry styles. - **Earth-tone Gemstones:** Disruptive innovation opportunity: Develop innovative techniques for showcasing earthy stones in jewelry pieces for a rustic yet fashionable appeal. - **Romantic Jewelry Lookbooks:** Disruptive innovation opportunity: Create visually appealing lookbooks that evoke a sense of romance and elegance to showcase jewelry collections. ### Sectors Adopting This - **Jewelry Design:** Disruptive innovation opportunity: Utilize Southwestern and Native American art influences to create unique and distinctive jewelry designs. - **Fashion Retail:** Disruptive innovation opportunity: Curate collections that feature earth-tone gemstone jewelry to cater to the growing demand for rustic and natural accessories. - **Photography and Visual Arts:** Disruptive innovation opportunity: Collaborate with jewelry brands to produce captivating lookbooks that combine color and black-and-white photography for a striking visual impact. ## Related on Trend Hunter - [Good Fortune Jewelry Collections](https://www.trendhunter.com/trends/astrid-miyu-lucky-charm-collection.md) - [Crafted Western-Inspired Jewelry](https://www.trendhunter.com/trends/2025-valentines-day-collection.md) - [Travel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Vintage-Inspired Fine Jewelry Collections](https://www.trendhunter.com/trends/vintageinspired-fine-jewelry.md) - [Fashion Jewelry Collabs](https://www.trendhunter.com/trends/sylvia-toledano.md) - [Ancient Coin-Inspired Jewelry](https://www.trendhunter.com/trends/talisman-collection.md)