# Isometric Typography Fortune Magazine's Annual Fortune 500 Issue Will Feature This Brilliant Type By Charlotte Joyce Kidd | Published 2015-08-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/fortune-500-typography References: [behance.net](https://www.behance.net/gallery/28238927/Fortune-500) & [behance.net](https://www.behance.net/gallery/28238927/Fortune-500) London, U.K. designer Charles Williams has designed a unique Fortune 500 typography for the business magazine's renowned annual issue. Using software and physical modelling, Williams created two distinct styles of Fortune 500 typography for the magazine. The digitally created Fortune 500 typography features the number 500 overlaid by a ribbon that peaks and dips like the spikes on a graph. The effect is a brilliant visual representation of the magazine's focus on economics and the 500 list's ranking of wealth. The second part of the Fortune 500 typography is the isometric numbering that will announce each ranking from 1 to 500. This was modeled by hand and features bold black lettering, again with the graph line running throughout. Creating an original Fortune 500 typography is a bold move on the magazine's part. Having a [distinct typeface design](https://www.trendhunter.com/trends/corporate-identity) as a facet of its overall aesthetic demonstrates Fortune's acuity for branding. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Distinct Branding:** Designing a unique and original typography contributes to a brand's distinct identity. - **Digital Visualization:** The use of software and digital modeling allows for creative and visually stunning typographic designs. - **Isometric Design:** Isometric typography adds depth and dimension to traditional lettering, creating an eye-catching visual appeal. ### Industries Being Reshaped - **Publishing:** Incorporating innovative typography designs can enhance the visual appeal and branding of magazines and publications. - **Graphic Design:** The use of isometric typography and digital visualization techniques opens opportunities for graphic designers to create unique and engaging designs. - **Branding and Advertising:** Distinct typography can be an effective tool for companies and agencies looking to create memorable and impactful branding materials. ## Related on Trend Hunter - [Typographic-Inspired Intricate Textiles](https://www.trendhunter.com/trends/glyph-collection.md) - [Quirky Snack-Inspired Fonts](https://www.trendhunter.com/trends/cheetos-other-hand-font.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Toddler-Focused Typography Books](https://www.trendhunter.com/trends/my-first-book-of-fancy-letters.md) - [Innovative Typeface Collections](https://www.trendhunter.com/trends/sharp-type.md) - [10-Pound Monumental Books](https://www.trendhunter.com/trends/pentagram-living-by-design.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Modernized Corporate Identities](https://www.trendhunter.com/trends/corporate-identity.md)