# Mini Co-Branded Coffee Shots The New Line of Forto Coffee Shots Boasts Tastes from Global Brands By Kalin Ned | Published 2018-11-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/forto-coffee-shot References: [fortocoffee](http://www.fortocoffee.com/) The FORTO coffee shot quickly gained popularity as the first 2 oz. drink of organic cold brew coffee. Thanks to the product's usefulness and convenience, the innovative brand is expanding to include tastes from some of the most well-known chains in the world. The FORTO coffee shot will be made available to consumers in six different varieties. With 100mg of caffeine in each recyclable and leak-proof cup, the product will allow individuals to satisfy their caffeine cravings with coffee from nationally recognized establishments. The 2 oz. cups of joe boast [Green Mountain](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-pizzeria) Coffee Roasters's Pure Black and Mocha beverages, [Krispy Kreme's](https://www.trendhunter.com/trends/richer-roasts-and-better-beans) Original Glazed Latte, The Original Donut Shop's Sweet and Creamy Latte and Gevalia's Espresso. The Donut Shop and Green Mountain varieties are currently made available on Keurig.com, with a future roll-out next week on [Amazon](https://www.trendhunter.com/trends/cafe-grumpy) and FORTO's website. The Krispy Kreme and Gevalia FORTO coffee shots will go live on all platforms in mid-December. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Expansion of FORTO Coffee Shots:** The innovative brand is expanding its line of 2 oz. organic cold brew coffee shots to include tastes from well-known chains, creating opportunities for cross-brand collaborations. - **Convenient and Portable Caffeine Fix:** The FORTO coffee shots offer a convenient and portable way for individuals to satisfy their caffeine cravings, opening up opportunities for on-the-go beverage products. - **Growing Demand for Specialty Coffee:** With the inclusion of popular chains' flavors, the FORTO coffee shots tap into the growing demand for specialty coffee experiences, highlighting the potential for innovative and unique coffee offerings. ### Industries Being Reshaped - **Beverage Industry:** The expansion of FORTO coffee shots and the introduction of flavors from well-known chains present opportunities for collaboration and innovation within the beverage industry. - **Packaging Industry:** The need for leak-proof and recyclable cups to hold the FORTO coffee shots creates opportunities for disruption and innovation within the packaging industry. - **E-commerce Industry:** With the FORTO coffee shots being made available on various platforms, there is a potential for e-commerce platforms to explore new avenues in the coffee industry. ## Related on Trend Hunter - [Ice Cream-Flavored Iced Coffees](https://www.trendhunter.com/trends/victor-allens-coffee.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Show-Inspired Coffee Products](https://www.trendhunter.com/trends/bourbon-caramel-iced-coffee-1.md) - [Donut-Flavored Iced Coffees](https://www.trendhunter.com/trends/jimmys-iced-coffee-donut.md) - [Convenient Cold Coffee Products](https://www.trendhunter.com/trends/arctic-coffee-products.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Cafe-Inspired Coffee Drink Mixes](https://www.trendhunter.com/trends/kenco-icedhot.md) - [Expanded Coffee Concentrates](https://www.trendhunter.com/trends/tim-hortons-4.md)