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# Pandemic-Themed Romantic Hampers
The Lockdown Lovers' Hamper from Fortnum & Mason is Luxurious

By Jana Pijak | Published 2021-02-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/fortnum-mason4
References: [fortnumandmason](https://www.fortnumandmason.com/the-lockdown-lovers-hamper)

UK-based fine food retailer Fortnum & Mason is known for its lavish holiday selections and this year's Valentine's Day offering is no exception. The Lockdown Lovers' Hamper from the retailer is a lavish food and beverage bundle that lets couples indulge in some of its best-selling products.

The lavish snack and wine hamper will set couples back £175.00 and will make at-home Valentine's Day celebrations all the more special this holiday -- a must with restaurant closures due to the COVID-19 pandemic.

The Lockdown Lovers' Hamper from Fortnum & Mason consists of fine food favorites like the retailer's Stilton cheese, a selection of artisan crackers, its delicious Rose Petal & Prosecco jelly and signature red wine selection. Additionally, the hamper includes Chocolate Covered Raspberries and Dark Chocolate Macadamia Nut Biscuits for those with a sweet tooth.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 85% | Activity: 82% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### What's Driving This Trend

- **Pandemic-themed Hampers:** Retailers are creating hampers/packages for people preferring intimate celebrations due to the COVID-19 pandemic.
- **Luxury Food and Beverage Bundles:** Companies are offering premium/luxurious food and beverage bundles to target consumers looking for high-end products to celebrate special occasions at home.
- **Celebrating at Home:** Consumers are looking for alternatives to traditional celebrations, giving companies the opportunity to create new products and experiences that cater to at-home celebrations during the pandemic.

### Who This Affects Most

- **Food Retail:** Food companies can expand their product range to include luxury hampers/bundles to target consumers celebrating at home during the pandemic.
- **Wine and Spirits:** Companies can offer high-end wine and spirits bundles to cater to consumers looking for luxurious at-home celebrations during the pandemic.
- **Gift and Specialty Retail:** Companies can create innovative pandemic-themed hampers/packages to target consumers who prefer more intimate celebrations during the pandemic.

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