# Quirky Tea Flavors Fortnum & Mason Offers a Tea Collection with Unusual Flavors By Mishal Omar | Published 2018-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fortnum-mason2 References: [thedieline](http://www.thedieline.com/blog/2018/3/1/fortnum-mason-tea) The brand [Fortnum & Mason](https://www.trendhunter.com/trends/fortnum-mason-and-otherway) enlisted the creative agency Otherway London to design the packaging for its collection of [quirky, yet high quality teas](https://www.trendhunter.com/trends/onetotea). Each box in the collection comes with a simple color scheme, as well as various minimalist graphics that represent the flavors of the tea they contain — coming together to offer an aesthetic that is both visually playful, and contemporary. Flavors in the collection include a Gin & Tonic, a Lemon Curd, a [Chocolate Violet](https://www.trendhunter.com/trends/hojicha-chocolate), a Pistachio & Clotted Cream, a Summer Cocktail, a Bloody Mary, a Sundae, and a Chili & Ginger. These flavourful and dynamic teas are able to perfectly couple a lighthearted design with a sophisticated flair. Image Credit: Otherway London ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Unconventional Tea Flavors:** Opportunity for innovative tea companies to experiment with unique and unexpected flavor combinations. - **Minimalist Packaging Design:** A chance for creative agencies to create clean and simple packaging that communicates the essence of the tea flavors. - **Playful & Contemporary Aesthetics:** An opportunity for brands to appeal to a younger demographic by infusing fun and modern design elements into their tea collections. ### Where This Applies - **Tea Companies:** Tea companies can capitalize on the trend by creating their own line of unconventional tea flavors. - **Creative Agencies:** Creative agencies can offer their design expertise to tea companies looking to create minimalist packaging for their unconventional tea collections. - **Retail & Hospitality:** Retailers and hospitality establishments can showcase the quirky tea flavors as unique offerings, attracting customers interested in novel taste experiences. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Fragrant Hotel Tea Collaborations](https://www.trendhunter.com/trends/floris-london-tea-experience.md) - [Fruit-Driven Hot Tea Ranges](https://www.trendhunter.com/trends/lipton-teas-infusions.md) - [Bear-Character Tea Blends](https://www.trendhunter.com/trends/paddington-in-peru.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Decadent Dessert Teas](https://www.trendhunter.com/trends/almost-tea-dessert-tea.md) - [Candy-Inspired Tea Collections](https://www.trendhunter.com/trends/bird-blend-teas.md) - [Modernized Earl Grey Teas](https://www.trendhunter.com/trends/all-day-earl-grey.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md)