# Gourmet Airplane Food Hampers Fortnum & Mason's In-Flight Hampers Boast Caviar and Foie Gras By Jana Pijak | Published 2016-01-21 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/fortnum-mason1 References: [buro247.au](http://www.buro247.com.au/culture-lifestyle/travel-buro-city-guides/now-you-can-have-first-class-food-in-economy.html) & [fortnumandmason](https://www.fortnumandmason.com/) Luxury gift retailer [Fortnum & Mason](https://www.trendhunter.com/trends/fortnum-and-mason-1) recently introduced a line of in-flight food hampers that can be purchased at Heathrow Airport. Consisting of gourmet specialties like caviar, fois gras and fresh smoked salmon, these hampers are a desirable alternative to traditional airline meals. While many modern airlines are revamping menus to feature tastier and healthier options, Fortnum & Mason goes one step further, allowing any passenger to indulge in a first class experience. These luxe in-flight food hampers make any voyage more lavish and are even equipped with desserts as well as nuts and figs. Each airline food hamper also features a [vegetarian option](https://www.trendhunter.com/trends/free-from-fellows-and-emirates) that consists of a cheese plate and other tasty accoutrements along with a branded pouch that features a built-in cooler. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury In-flight Meal Hampers:** The creation of high-end meal hampers for in-flight experiences caters to the passengers' cravings for fine dining. - **Vegetarian Options for Airline Meals:** These options offer a different type of in-flight experience and cater to a growing demand for vegetarian products. - **Gourmet Travel Perks:** Offering these hampers as a travel perk might give airlines a competitive edge in a market where customers value premium experiences. ### Sectors Adopting This - **Aviation:** Airlines could benefit from offering these hampers as a premium service for their high-end customers. - **Luxury Retail:** Retailers can capitalize on the demand for luxury food items and travel accessories, creating a new market for in-flight gourmet products. - **Food and Beverage:** Companies in the food and beverage industry can expand their market by providing specialized products for airlines and making in-flight dining experiences more enjoyable. ## Related on Trend Hunter - [Savory In-Flight Pastries](https://www.trendhunter.com/trends/higgidy-and-british-airways.md) - [Authentic UK Inflight Snacks](https://www.trendhunter.com/trends/made-for-drink-british-airways.md) - [Opulent Airline Kits](https://www.trendhunter.com/trends/hawaiian-airlines-1.md) - [Fresh In-Flight Offerings](https://www.trendhunter.com/trends/fresh-meal-options.md) - [Luxury Designer Airport Cafes](https://www.trendhunter.com/trends/louis-vuitton-cafe.md) - [Elevated In-Flight Dining Experiences](https://www.trendhunter.com/trends/inflight-dining-experience.md) - [Luxury Festive Gift Hampers](https://www.trendhunter.com/trends/christmas-hamper-range.md) - [Premium Economy Meal Options](https://www.trendhunter.com/trends/singapore-airlines-economy-meals.md) - [European-Inspired In-Flight Menus](https://www.trendhunter.com/trends/european-destination.md)