# Beehive-Inspired Easter Eggs Fortnum and Mason's Chocolate Beehive Sculpture is Tasty and Artistic By Jana Pijak | Published 2016-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/fortnum-and-mason References: [fortnumandmason](https://www.fortnumandmason.com/products/new-chocolate-beehive-sculpture?taxon_id=850) [Fortnum](https://www.trendhunter.com/trends/fortnum-mason-and-otherway) and [Mason's](https://www.trendhunter.com/trends/bubbles-brunch) chocolate beehive sculpture is both tasty and artistic. The non-traditional Easter treat celebrates the start of Spring while featuring intricate elements like a realistic hive interior, miniature furniture pieces and even edible bees. Reflective of a growing [artisanal chocolate movement](https://www.trendhunter.com/trends/happi-easter-eggs), this Easter treat by Fortnum and Mason stays true to the chocolatier's sophisticated reputation. Synonymous with great taste and quality, the candy brand's offerings are often too beautiful to eat and are infused with experimental and upscale flavors. In addition to this sculptural Easter egg, the brand is also known for a myriad of other seasonal offerings. They include chocolates that are infused with rose, violet, salted caramel and even champagne ingredients, expertly blended with top quality milk or dark chocolate. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Artisanal Chocolate Movement:** Capitalizing on the growing artisanal chocolate movement, businesses can create sophisticated and experimental flavors to stand out in the competitive chocolate industry. - **Sculptural Treats:** Creating sculptural Easter eggs and treats reflects the demand for visually appealing and unique edible experiences. - **Upscale Flavors:** Upscale and experimental flavors such as rose, violet, salted caramel and champagne can elevate chocolate offerings from ordinary to luxurious. ### Who This Affects Most - **Chocolate Industry:** The chocolate industry can leverage the innovative use of upscale and experimental flavors to create sophisticated and visually appealing products. - **Food and Beverage Industry:** The food and beverage industry can explore creative ways of incorporating visually appealing and unique edible experiences into their products to attract consumers. - **Gift Industry:** The gift industry can create unique and visually appealing gifts by offering artisanal chocolates featuring upscale and experimental flavors, or sculptural treats. ## Related on Trend Hunter - [Viral Chocolate Easter Eggs](https://www.trendhunter.com/trends/pistachio-kataifi-breton-egg.md) - [Artisanal Easter Kits](https://www.trendhunter.com/trends/hoppy-easter-basket.md) - [Paintable Easter Chocolates](https://www.trendhunter.com/trends/painting-kit-easter-edition.md) - [Breakfast-Inspired Easter Chocolates](https://www.trendhunter.com/trends/chocolate-egg-easter.md) - [Artisanal Springtime Chocolate Ranges](https://www.trendhunter.com/trends/hotel-chocolat-easter-chocolate.md) - [Artistic Artisanal Easter Treats](https://www.trendhunter.com/trends/norman-love-confections-2022-easter-collection.md) - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md) - [Opulent Italian Easter Chocolates](https://www.trendhunter.com/trends/venchi-easter-range.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/outrageously-chocolatey-custard-cream-biscuity-egg.md)