# Luxury On-Demand Deliveries Fortnum & Mason is Launching a 24/7 On-Demand Delivery Service By Kanesa D | Published 2025-03-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/fortnum-and-mason-1 References: [retailtechinnovationhub](https://retailtechinnovationhub.com/home/2025/3/24/fortnum-and-mason-gears-up-to-launch-247-on-demand-delivery-service-in-london-with-zapp) & [fortnumandmason](https://www.fortnumandmason.com/)  Luxury retailer [Fortnum & Mason](https://www.trendhunter.com/trends/fortnum-and-mason-dubai) is embracing the on-demand delivery trend by teaming up with [Zapp](https://www.trendhunter.com/trends/zapp), a [rapid delivery service](https://www.trendhunter.com/trends/amazon-now-delivery-service), to bring its premium products straight to customers' doorsteps—anytime, day or night. This strategic partnership allows London-based shoppers to enjoy a selection of Fortnum & Mason’s finest offerings, including its iconic loose-leaf teas, curated tea collections, indulgent biscuits, and signature hampers, all available 24/7 with the convenience of instant delivery. By stepping into the fast-growing quick-commerce sector, Fortnum & Mason is enhancing accessibility to its renowned gourmet products, ensuring that customers can satisfy their cravings or find the perfect last-minute gift at a moment’s notice. “We are always looking for new ways to bring our products to customers in a way that complements their busy lifestyles. Partnering with leading tech brand Zapp, ensures our customers can enjoy their favourite Fortnum’s treats whenever they wish, delivered in minutes, 24/7," said Liz Darran, Chief Brand & Creative Officer at Fortnum & Mason. Image Credit: Fortnum & Mason ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 3% | Activity: 3% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Quick-commerce:** Combining rapid delivery services with high-end products introduces a new dimension to the luxury shopping experience. - **24/7 Convenience Retail:** Around-the-clock product availability caters to the needs of modern consumers who prioritize flexibility and immediacy. - **Tech-driven Retail Innovation:** Partnerships between traditional brands and tech companies are reshaping how luxury goods are accessed and consumed. ### Sectors Adopting This - **Luxury Retail:** The intersection of luxury goods and instant delivery services presents a unique opportunity for growth and differentiation. - **Delivery Service Platforms:** Rapid delivery companies are expanding their reach by integrating premium product lines into their offerings. - **E-commerce:** The evolution of e-commerce through strategic collaborations is setting a new standard for user experience and convenience. ## Related on Trend Hunter - [Online Luxury Lifestyle Shops](https://www.trendhunter.com/trends/quince-gourmet-food-wines.md) - [Menstrual Product Delivery Stores](https://www.trendhunter.com/trends/zapp.md) - [Speedy Seasonal Retailer Deliveries](https://www.trendhunter.com/trends/boots-ondemand-deliveries.md) - [On-Demand Convienience Shopping](https://www.trendhunter.com/trends/just-eat-3.md) - [Round-the-Clock Grocery Deliveries](https://www.trendhunter.com/trends/gopuff-santa-hours.md) - [Optimized Late-Night Deliveries](https://www.trendhunter.com/trends/thg-fulfil.md) - [Duty-Free Tea Stores](https://www.trendhunter.com/trends/fortnum-and-mason-dubai.md) - [Speedy Fragrance Deliveries](https://www.trendhunter.com/trends/deliveroo-and-the-perfume-shop.md) - [Speedy UK Grocery Deliveries](https://www.trendhunter.com/trends/gopuff-3.md)