# Celebratory In-Game Items Fortnite's Birthday is Being Celebrated With Challenges and New Items By Justin Lam | Published 2018-07-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fortnites-birthday References: [pcgamer](https://www.pcgamer.com/fortnite-celebrates-its-first-anniversary-with-a-limited-time-birthday-event/) & [cnet](https://www.cnet.com/news/fortnites-one-year-anniversary-to-be-celebrated-with-in-game-event/) It's only been a year since Epic Games released 'Fortnite: Save the World' and in celebration of this momentous occasion, the game studio will be honoring Fornite's birthday with a host of in-game events. Running from July 24th, 2018 until August 7th, players in both the 'Save the World' mode or the mega-popular '[Battle Royale](https://www.trendhunter.com/trends/fortnite-ballistic)' mode will be able to complete a set of birthday challenges to unlock [birthday-themed cosmetic items](https://www.trendhunter.com/trends/balenciaga-fit). The items meant to celebrate Fortnite's birthday include a host of specific cosmetic items, various new character skins and a whole host of other goods. The challenges to unlocks these items will be specific to either mode and will include different items depending on which mode players complete challenges in. The items offered during Fortnite's Birthday include [skins, sprays, dances and emotes](https://www.trendhunter.com/trends/fortnite-kicks). Image Credit: Epic Games ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 3% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **In-game Events:** Fortnite is celebrating its birthday with a series of in-game events and challenges. - **Birthday-themed Cosmetic Items:** Players can unlock birthday-themed cosmetic items by completing challenges in either 'Save the World' or 'Battle Royale' mode. - **New Character Skins and Goods:** Fortnite's birthday brings a variety of new character skins, sprays, dances, and emotes for players to enjoy. ### Who This Affects Most - **Gaming:** The gaming industry can explore innovative ways to incorporate in-game events and challenges to engage players. - **Cosmetics:** Cosmetic industry can collaborate with game studios to create themed cosmetic items and accessories for in-game celebrations. - **Entertainment:** Entertainment industry can leverage the popularity of in-game events and characters to create new forms of interactive content and merchandise. ## Related on Trend Hunter - [Sci-Fi Game Events](https://www.trendhunter.com/trends/star-wars-fortnite.md) - [Game Anniversary-Celebrating Events](https://www.trendhunter.com/trends/tft-6-year-bash.md) - [Anime-Themed Game Events](https://www.trendhunter.com/trends/my-hero-academia-2.md) - [Adventure Cartoon Game Collabs](https://www.trendhunter.com/trends/fortnite-adventure-time.md) - [Candy-Colored Branded Mini-Games](https://www.trendhunter.com/trends/hichew-x-fortnite.md) - [Co-Branded Game Tournaments](https://www.trendhunter.com/trends/stranger-things-cup.md) - [Music-Focused Game Collaborations](https://www.trendhunter.com/trends/daft-punk-1.md) - [Candy-Inspired In-Game Experiences](https://www.trendhunter.com/trends/hichew-returns-to-fortnite.md) - [In-Game Festival Concerts](https://www.trendhunter.com/trends/fortnite-and-metallica.md)