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# In-Game Fashion Collaborations
Fortnite Outfits are Elevated by a Nike Air Jordan Partnership

By Kalin Ned | Published 2019-06-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/fortnite-outfit
References: [esportsinsider](https://esportsinsider.com/2019/05/epic-games-launches-fortnite-and-nike-air-jordans-crossover/) & [epicgames](https://www.epicgames.com/fortnite/en-US/play-now/battle-royale)

Exclusive Fortnite outfits are made available to players through a collaboration between the online game and [Nike](https://www.trendhunter.com/trends/fortnite-3) Air Jordan. While many in the world of [eSports](https://www.trendhunter.com/trends/grid-esports-1) are focusing on physical fashion collaborations, the Fortnite team seems to be taking it in a different direction with an in-game partnership.

Individuals can access the Nike Air Jordan x Fortnite outfits through the Hang Time Bundle. This will give players access to two skins, as well as a digitized version of the iconic Nike Air Jordan 1s. The bundle can be purchased for 1,800 V-Bucks. In addition to the collaborative Fortnite outfits, the bundle will give consumers access to a special challenge pack. By completing it, players will access the "Back Board Back Bling and its additional nine styles, as well as four unique Sprays."

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 68% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### What's Driving This Trend

- **In-game Collaborations:** This trend presents a disruptive innovation opportunity for gaming companies to collaborate with non-gaming brands to offer exclusive in-game items.
- **Digital Fashion:** The trend of offering exclusive in-game fashion and accessories presents a disruptive innovation opportunity for fashion companies to leverage the growing gaming market to reach younger audiences.
- **Virtual Luxury:** This trend presents a disruptive innovation opportunity for luxury brands to offer virtual versions of their products, elevating the experience of digital gaming and opening up new revenue streams.

### Who This Affects Most

- **Gaming:** The gaming industry can leverage in-game collaborations to offer unique experiences to players and attract new audiences through innovative partnerships with non-gaming brands.
- **Fashion:** The fashion industry can capitalize on the trend of digital fashion collaborations to create brand awareness and reach younger, tech-savvy consumers in a new and innovative way.
- **Luxury Goods:** Luxury brands can embrace the trend of virtual luxury to offer digital versions of their products, tapping into the expanding gaming industry and creating new revenue streams.

## Related on Trend Hunter

- [Sportswear-Branded Game Bundles](https://www.trendhunter.com/trends/fortnite-3.md)
- [Sneaker Digital Crossover Realms](https://www.trendhunter.com/trends/airphoria.md)
- [Digitally-Collectible Footwear Items](https://www.trendhunter.com/trends/fortnite-kicks.md)
- [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md)
- [Luxury Video Game Collaborations](https://www.trendhunter.com/trends/epic-games.md)
- [Online Game-Inspired Footwear](https://www.trendhunter.com/trends/crocs-x-fortnite-collection.md)
- [Streetwear Video Game Crossovers](https://www.trendhunter.com/trends/kawspeely.md)
- [Gaming Skins Updates](https://www.trendhunter.com/trends/balenciaga-fit.md)
- [Music-Focused Game Collaborations](https://www.trendhunter.com/trends/daft-punk-1.md)