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# In-Game Virtual Concerts
DJ Marshmello Held the First-Ever Fortnite Concert for Millions of Fans

By Laura McQuarrie | Published 2019-02-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/fortnite-concert
References: [prexamples](https://www.prexamples.com/2019/02/dj-marshmello-makes-history-with-virtual-in-game-concert-on-fortnite/) & [epicgames](https://www.epicgames.com/fortnite/en-US/buy-now/battle-royale)

Over the weekend, over 10 million Fortnite users logged in to attend the first-ever [live Fortnite concert](https://www.trendhunter.com/trends/hatsune-miku-voltage-live), which took the form of a 10-minute set performed by electronic dance music star Marshmello. The entirety of the virtual concert took place within the world of Fortnite, a free-to-play video game that's currently one of the most popular in the world. Ordinarily, players are pitted against one another in a test of survival, but for the special event, all weapons were disabled and players were able to enjoy the music without re-spawning.

Fortnite has also started a phenomenon with its [in-game dances](https://www.trendhunter.com/trends/fall-guys-x-fortnite), many of which players were able to use as they tuned into the virtual concert.

This [virtual concert within Fortnite](https://www.trendhunter.com/trends/kids-relief-music-festival) was a special one, and as Marshmello notes, "so many people got to experience their first concert ever."

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 27% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **In-game Virtual Concerts:** Opportunity for musicians to reach millions of fans through virtual concerts within popular video games.
- **Interactive Gaming Experiences:** Potential for video game developers to create immersive events that combine music, entertainment, and gaming.
- **Virtual Economy Integration:** Opportunity to integrate virtual currency and merchandising into in-game concert experiences.

### Where This Applies

- **Music Industry:** Potential for artists, labels, and promoters to tap into the growing market of in-game virtual concerts.
- **Video Game Industry:** Opportunity for game developers to collaborate with artists and musicians to create unique and engaging in-game experiences.
- **Digital Merchandising:** Potential for brands to create virtual merchandise and exclusive collectibles tied to in-game concerts.

## Related on Trend Hunter

- [Musician-Themed Online Games](https://www.trendhunter.com/trends/fortnite-festival.md)
- [In-Game Festival Concerts](https://www.trendhunter.com/trends/fortnite-and-metallica.md)
- [Immersive In-Game Concerts](https://www.trendhunter.com/trends/fortnite-2.md)
- [Music-Focused Game Collaborations](https://www.trendhunter.com/trends/daft-punk-1.md)
- [Virtual Idol Game Crossovers](https://www.trendhunter.com/trends/hatsune-miku-1.md)
- [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md)
- [Metaverse Concert Venues](https://www.trendhunter.com/trends/metaverse-concert-hall.md)
- [Interactive Metaverse Pop Concerts](https://www.trendhunter.com/trends/the-chainsmokers.md)
- [Musician-Inspired Game Characters](https://www.trendhunter.com/trends/billie-eilish-3.md)