# In-Game Festival Concerts Fortnite and Metallica Join on a Special Concert Experience By Amy Duong | Published 2024-06-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/fortnite-and-metallica References: [community.designtaxi](https://community.designtaxi.com/topic/3778-fortnite-rocks-with-metallica-electrifying-in-game-concert-shreds-through-festival-season-4/#comment-3949)  [Fortnite](https://www.trendhunter.com/trends/daft-punk-1) and [Metallica](https://www.trendhunter.com/trends/dr-martens-x-metallica) join forces on a special collaboration which puts on an [in-game concert](https://www.trendhunter.com/trends/kids-relief-music-festival) for players to experience. This partnership is for Festival Season 4 and it honors the band's rebellious spirit and music. The game island also gets a themed makeover with new landmarks and game challenges that are inspired by Metallica. Players can select from outfits that are defined with inspiration from the band along with pickaxes and emotes. This continues with the game's signature Battle Royale -- it is backed with the Ride the Lightning guitars throughout the maps which can be grabbed as well. The electric blast comes from the guitar and it can be used against opponents or to clear an obstacle. Image Credit: Fortnite ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 55% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What's Driving This Trend - **Virtual Concert Experiences:** The integration of live music events into virtual gaming environments provides a novel platform for artists to connect with fans worldwide. - **Gaming-branded Merchandise:** In-game branded merchandise like themed outfits and equipment enhances the immersive experience and introduces new revenue streams. - **Interactive Game Challenges:** Introducing new game challenges and landmarks that are inspired by popular culture elements keeps the game fresh and engaging for players. ### Who This Affects Most - **Gaming:** The gaming industry can explore incorporating entertainment collaborations to enhance user engagement and diversify content offerings. - **Live Entertainment:** Live entertainment organizers can expand their reach by leveraging virtual platforms to create hybrid event experiences. - **Merchandising:** The merchandising industry can benefit from creating exclusive, game-inspired products that appeal to both gaming and music fans. ## Related on Trend Hunter - [Musician-Themed Online Games](https://www.trendhunter.com/trends/fortnite-festival.md) - [Music-Focused Game Collaborations](https://www.trendhunter.com/trends/daft-punk-1.md) - [Musician-Inspired Game Characters](https://www.trendhunter.com/trends/billie-eilish-3.md) - [Immersive In-Game Concerts](https://www.trendhunter.com/trends/fortnite-2.md) - [Latin Celebrity Game Characters](https://www.trendhunter.com/trends/karol-g.md) - [Virtual Idol Game Crossovers](https://www.trendhunter.com/trends/hatsune-miku-1.md) - [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md) - [Platforming Survival Game Events](https://www.trendhunter.com/trends/fall-guys-x-fortnite.md) - [Video Game Collaboration Events](https://www.trendhunter.com/trends/destiny-2-game.md)