# Comfy Sensual Undergarments Fortnight Lingerie is Steamy but Comfortable By Shelby Lee Walsh | Published 2010-10-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fortnight-lingerie1 References: [lingerietalk](http://www.lingerietalk.com/2010/10/28/fortnight-lingerie/sneak-peek-fortnight-lingerie-2011-collection.html) & [fortnightlingerie](http://fortnightlingerie.com/collection/) Fortnight Lingerie made its [LG](https://www.trendhunter.com/trends/superform-galvanic-booster) Fashion Week debut this year with an installation that let onlookers have a glance at the upcoming Spring/Summer 2011 line. Needless to say, the line created a flurry of twittering and [Facebook](https://www.trendhunter.com/trends/lawngerie-set) posting about the excitement of it all. While Fornight Lingerie is no stranger to going viral online, now their viralness has transcended the online world. Founder and designer Christina Remenyi must be very proud of the [practical yet sexy Fortnight Lingerie undergarments](https://www.trendhunter.com/trends/zhilyova). ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Why This Trend Is Growing - **Comfortable Sensual Undergarments:** The trend towards comfortable yet sensual undergarments for everyday wear which can replace traditional lingerie in the market. - **Online Viral Marketing:** The trend towards using online platforms like social media and blogs for viral marketing and increasing brand awareness in the lingerie industry. - **Fashiontech:** The trend towards incorporating technology in lingerie designs to provide both comfort and style in the industry. ### Industries Being Reshaped - **Lingerie:** The lingerie industry can use innovative materials and design to create comfortable garments with a sensual appeal to meet consumer needs. - **Fashion:** Fashion designers and manufacturers can explore ways to align fashion trends with comfort-driven design, which integrate well-known technologies that cater to the needs of consumers. - **E-commerce:** The growth of e-commerce platforms can increase sales for lingerie retailers and enable more efficient marketing strategies. ## Related on Trend Hunter - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Redefined Comfort-Forward Bras](https://www.trendhunter.com/trends/flexwire-bras.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Actress-Approved Lingerie Brands](https://www.trendhunter.com/trends/syrn.md) - [Mother-Daughter Founded Intimates Brands](https://www.trendhunter.com/trends/cureus-label.md)