# Irresponsible Beauty Ads Fortis Bank Promotes Plastic Surgery Loans in Turkey By Ayman | Published 2009-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/fortis-bank-plastic-surgery References: [coloribus](http://www.coloribus.com/adsarchive/prints/fortis-plastic-surgery-loans-312651/) I really hate this Turkish ad for Fortis Bank, which promotes their [plastic surgery loans](https://www.trendhunter.com/trends/the-bank-of-neutrogena). The ad shows a typical [before and after picture](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) of a young woman with the tagline, "You get the credit, another one pays for it." I think it is very [irresponsible to target young women](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly) and tempt them with vanity. Plus, they are going to pay for it eventually, aren't they? The ad was created by ad agency Gram İstanbul, İstanbul, Turkey with photography by Murat Suyur. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Anti-vanity Marketing:** Marketing campaigns that promote natural beauty or personal health and wellness may be effective in countering the negative effects of irresponsible beauty ads. - **Empowerment-focused Promotion:** Ad campaigns that focus on empowering consumers to be confident in their own natural beauty rather than conforming to societal beauty standards may prove successful. - **Vetted Advertising Standards:** Establishment of regulations and stringent advertising standards that protect consumers from unethical and potentially harmful marketing practices may be necessary. ### Where This Applies - **Beauty and Personal Care Industry:** Companies can explore more responsible and ethical marketing methods that avoid exploiting insecurities or promoting an unrealistic beauty standard. - **Banking and Finance Industry:** Fostering responsible lending practices and avoiding predatory loans that promote potentially harmful cosmetic procedures could create a positive reputation and attract ethically conscious customers. - **Advertising and Marketing Industry:** Agencies can prioritize ethical advertising practices by creating campaigns that promote social responsibility, diversity and empowerment, and advocate for ethical advertising standards. ## Related on Trend Hunter - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)