# Atlanta Heritage Contemporary Hotels The New FORTH Hotel Takes Pride in its Atlanta Roots By Amy Duong | Published 2024-08-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/forth-hotel References: [design-milk](https://design-milk.com/atlantas-history-of-resilience-takes-pride-of-place-at-the-new-forth-hotel/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_172427585469811&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=m045ej9j0100x1tt000ULh8tdh5ov&loc=https%3A%2F%2Fdesign-milk.com%2Fatlantas-history-of-resilience-takes-pride-of-place-at-the-new-forth-hotel%2F&v=1&out=https%3A%2F%2Fforthatlanta.com%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Atlanta%E2%80%99s%20Resilience%20Takes%20Pride%20of%20Place%20at%20New%20FORTH%20Hotel&txt=%3Cstrong%3EFORTH%20Hotel%3C%2Fstrong%3E)  The new [FORTH Hotel](https://www.trendhunter.com/trends/morris-adjmi) leans towards a more modern and industrialized development whilst honoring its roots in the southeastern region of the country. Located in Atlanta, it is designed to celebrate the [city's urban renewal](https://www.trendhunter.com/trends/wyatt-builds) that took place throughout the late 80s and more. The hotel is 16 stories tall and honors the city's resilience with its exposed concrete facade which forms a striking visual. Adjami shares, “The diagonal columns not only contribute to the aesthetics of the new building, but also serve a structural purpose. Behind the cast-in-place exterior is a window wall, adding surprising depth and transparency to the facade. From inside, the diagrid creates unique silhouettes over each guest room window. Below the tower, a [three-story gray brick podium](https://www.trendhunter.com/trends/the-huron) features corbelling that artfully frames each window opening.” Image Credit: FORTH Hotel ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 73% | Activity: 23% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Urban Renewal Architecture:** The FORTH Hotel's blend of historic homage and industrial design highlights opportunities for other cities undergoing urban renewal to incorporate modern aesthetics while preserving cultural heritage. - **Structural Aesthetic Integration:** The use of diagonal columns as both structural and aesthetic elements promotes innovations in architectural design where form and function are aesthetically pleasing and practical. - **Transparent Facade Designs:** The window wall behind the cast-in-place exterior at FORTH Hotel introduces a trend in creating enticing visual depth and transparency in building facades, enhancing guest experiences. ### Where This Applies - **Hospitality:** The design approach of FORTH Hotel is redefining luxury accommodation by focusing on urban aesthetics and historical homage, potentially setting new standards in the hospitality industry. - **Architecture:** The innovative structural designs and materials used in FORTH Hotel open up new possibilities for architects seeking to merge functionality with modern stylistic elements. - **Construction:** The construction techniques employed in building the FORTH Hotel, like the intricate corbelling of gray brick, can inspire new methods in the construction industry to combine artistic flair with robust engineering. ## Related on Trend Hunter - [Contemporary Atlanta Hotels](https://www.trendhunter.com/trends/morris-adjmi.md) - [Elevated Modern Steakhouses](https://www.trendhunter.com/trends/il-premio.md) - [Historically Rooted Elevated Hotels](https://www.trendhunter.com/trends/trilogy-montgomery.md) - [Restored Art Deco Hotels](https://www.trendhunter.com/trends/restored-art-deco-hotel.md) - [Reimagined Landmark Hotels](https://www.trendhunter.com/trends/telegraph-hotel-tbilisi.md) - [Bold Urban Hotels](https://www.trendhunter.com/trends/hotel-hans.md) - [Full-Service Airport Restaurants](https://www.trendhunter.com/trends/distillery-kitchen.md) - [Brutalist Hotel Transformation](https://www.trendhunter.com/trends/fairmont-golden-prague.md) - [Nature-Inspired Brick Properties](https://www.trendhunter.com/trends/populus-seattle.md)