# Flirty Floral Editorials Fortes Impressions by Anne Menke Captures All Femininity Angles By Amelia Roblin | Published 2011-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/fortes-impressions-by-anne-menke References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/01/editorial-fortes-impressions-tiiu-kuik-by-anne-menke-for-marie-claire-france-february-2011-.html) & [serlinassociates](http://www.serlinassociates.com/#/annemenke) I can just about [smell the flowers](https://www.trendhunter.com/trends/desert-floral) featured in the graceful ‘Fortes Impressions’ by Anne Menke. The title of the elegant Marie Claire France article translates to “strong impressions,” asserting that these photos capture not only aesthetics, but aroma. A delight for the nose and eyes, model Tiiu Kuik dances gracefully across these [floral feminine](https://www.trendhunter.com/trends/eva-green) spreads to reveal her [soft, sensual](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) and silly sides in ‘Fortes Impressions’ by Anne Menke. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Floral Fashion:** Opportunity to incorporate floral patterns and designs into fashion collections for a fresh and feminine look. - **Multi-sensory Marketing:** Using scents and visuals together to create a more immersive and memorable brand experience. - **Soft and Sensual Photography:** Creating photo shoots that evoke emotions and capture the delicate beauty of femininity. ### Industries Being Reshaped - **Fashion:** Exploring new ways to incorporate floral patterns into clothing, accessories, and footwear. - **Beauty:** Launching scented products that combine fragrance and visual elements for a holistic sensory experience. - **Photography:** Utilizing soft lighting, delicate poses, and floral props to create romantic and evocative images. ## Related on Trend Hunter - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Sensual Floral Fragrances](https://www.trendhunter.com/trends/flora-carnivora.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Next-Gen Citrus Floral Fragrances](https://www.trendhunter.com/trends/florist-eau-de-parfum.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Women-Led Toronto Florists](https://www.trendhunter.com/trends/may-flowers.md)