# Liquid Collagen Supplements Gold Collagen Introduces Amanda Wakeley as the Face of Forte Ageless By Adam Harrie | Written with AI assistance | Published 2026-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/forte-ageless References: [retailtimes](https://retailtimes.co.uk/gold-collagens-bestselling-beauty-drink-welcomes-amanda-wakeley-as-new-ambassador/) & [gold-collagen](https://www.gold-collagen.com/products/forte-ageless?srsltid=AfmBOoprNQpPX2_3I-Yyc2mI6OATYp7_7CAq061l-97UgQcBNdHwPE68)  Gold Collagen named British fashion designer Amanda Wakeley as the new face of [Forte Ageless](https://www.trendhunter.com/trends/forte-1), its bestselling [liquid collagen supplement](https://www.trendhunter.com/trends/vegan-collagen-boost) and most advanced formulation. The peach, lychee and mango-flavoured drink contains 23 active ingredients, including 12 g of [hydrolysed marine collagen](https://www.trendhunter.com/trends/marine-collagen-superpowder), hyaluronic acid, elastin, ceramides, vitamins and minerals. The formula features Gold Collagen’s patented NUTRIGLOW® and ANTIOXIDANT COMPLEX® and is supported by three published clinical trials. A double-blind, placebo-controlled study involving 120 participants reported improvements in skin elasticity, pigmentation and perceived youthfulness after three months of daily use. The supplement is also preservative-free, sugar-free, lactose-free and gluten-free. For consumers, Forte Ageless offers a convenient ingestible beauty option designed to support skin hydration and elasticity alongside hair and nail radiance. Wakeley’s appointment strengthens the product’s positioning among fashion- and wellness-conscious consumers seeking premium, clinically backed beauty supplements. Image Credit: Gold Collagen ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 60% | Activity: 69% | Freshness: 84% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Ingestible Beauty:** Clinically supported collagen drinks are expanding beauty routines beyond topical products, creating white space for premium formats that connect skincare outcomes with daily wellness habits. - **Celebrity Wellness Positioning:** Fashion and lifestyle figures are strengthening credibility for beauty supplements, suggesting opportunities for brands to pair aspirational identity with science-led product claims. - **Evidence-based Anti-aging:** Published trials and patented complexes are becoming key differentiators in longevity-focused beauty, opening room for products that blend measurable efficacy with indulgent sensory experiences. ### Where This Applies - **Beauty and Personal Care:** The rise of liquid collagen reinforces a shift toward inside-out skincare, with potential for hybrid product portfolios that merge cosmetics, nutrition and dermatological science. - **Nutraceuticals:** Marine collagen, hyaluronic acid and antioxidant blends highlight growing demand for targeted functional supplements, encouraging more specialized formulations for appearance-driven health benefits. - **Luxury Wellness:** Premium flavors, clinical validation and fashion-led endorsements are elevating supplements into lifestyle status products, signaling space for high-end wellness brands to compete through exclusivity and trust. ## Related on Trend Hunter - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md) - [Collagen Beauty Drinks](https://www.trendhunter.com/trends/aqua-glow.md) - [All-in-One Collagen Supplements](https://www.trendhunter.com/trends/amare-neucollagen.md) - [Comprehensive Dietary Supplement Lines](https://www.trendhunter.com/trends/ancient-brave.md) - [Unflavored Marine Collagen Supplements](https://www.trendhunter.com/trends/cole-skin-supplements1.md) - [Three-Ingredient Collagen Supplements](https://www.trendhunter.com/trends/naked-collagen-advanced.md) - [Four-In-One Collagen Powders](https://www.trendhunter.com/trends/sparkle-wellness.md) - [Uniquely Holistic Collagen Systems](https://www.trendhunter.com/trends/collagen-system.md) - [Menopause-Focused Brand Ambassadors](https://www.trendhunter.com/trends/revive-collagens.md)