# Giving Away Cars for Buzz Ford Recruits Drivers for Free Fiestas By Marissa Brassfield | Published 2009-01-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/fort-fiesta-free References: [autoblog](http://www.autoblog.com/2009/01/14/ford-giving-away-100-fiestas-for-six-months/) & [fiestamovement](http://fiestamovement.com/) Fort is recruiting drivers to join what it's calling the [Ford](https://www.trendhunter.com/trends/passenger-princess) Fiesta Movement, and they've implemented a promotion that epitomizes timeliness. They're giving away 100 [Ford Fiestas](https://www.trendhunter.com/trends/ford-and-amazon-autos), and for a period of six months, gas, insurance and concierge service are all complimentary. To apply, check out the link below. Applicants must submit a short video to Ford explaining why they'd be ideal behind the wheel of a Fiesta. Cryptically, they must also agree to accept "secret assignments" from 'Ford Mission Control,' according to Autoblog. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 59% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Car Giveaway Promotions:** Disruptive innovation opportunity: Companies can use car giveaways as a way to generate buzz and create excitement around their brand. - **Complimentary Services:** Disruptive innovation opportunity: Providing free additional services like gas, insurance, and concierge can attract customers and differentiate a brand from its competitors. - **Interactive Ad Campaigns:** Disruptive innovation opportunity: Implementing interactive elements, such as creating and submitting videos, can engage customers and increase brand participation. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Automakers can use car giveaways to promote new models and increase brand awareness. - **Insurance:** Disruptive innovation opportunity: Insurance companies can explore partnerships with car manufacturers to offer complimentary insurance as an added value for customers. - **Advertising:** Disruptive innovation opportunity: Advertisers can create interactive ad campaigns that encourage consumer participation and engagement. ## Related on Trend Hunter - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Convenience Store-Themed Automobiles](https://www.trendhunter.com/trends/7-eleven-ford-mustang.md) - [Car-Backed Dream Giveaways](https://www.trendhunter.com/trends/lead-dream-chaser.md) - [Free Fuel Retailer Promotions](https://www.trendhunter.com/trends/pilot-flying-j-giveaway.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Collaborative Supercar Giveaways](https://www.trendhunter.com/trends/vuse-ultimate-ride-mclaren.md) - [Complimentary EV Charger Promotions](https://www.trendhunter.com/trends/ford-power-promise.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)