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# Playful Customized Forts
Nothing Says Fun Quite Like the Fort Factory Fort Building Kit

By Ariel Weber | Published 2012-12-17 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/fort-building-kit
References: [gizmodiva](http://www.gizmodiva.com/other_stuff/the-fort-factory-by-quirky-an-interactive-building-game-for-kids.php) & [quirky](http://www.quirky.com/products/73-Fort-factory-modular-fort-building-kit)

The Fort Factory Fort Building Kit by [Quirky](https://www.trendhunter.com/trends/fishy-squishy-crusty-quirky) allows kids to get back in touch with their imaginative side.

In a world where technology dominates children's free time, the fort building kit will get kids off of their computers and get them to invent a world all on their own. The kit comes with five components, which allows users to connect the pieces together to create countless combinations. They also come with glow-in-the-dark bands on the main connectors, which means that kids can continue having fun during sleepovers. The kit also challenges and introduces children to [educational concepts such as engineering](https://www.trendhunter.com/trends/lego-education-science-kits) and working on their dexterity.

For children and adults who are kids at heart, leave your cushions on the kids and go pick up this excellent fort building kit.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 31% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Imaginative Play:** The rise of technology has created an opportunity for products that encourage imaginative play, such as the Fort Factory Fort Building Kit.
- **Offline Activities:** In a world dominated by screens, products like the fort building kit cater to the growing demand for offline activities.
- **Educational Toys:** Toys that not only provide entertainment but also introduce educational concepts, like engineering, tap into a market seeking both fun and learning.

### Sectors Adopting This

- **Toy Industry:** The customizable fort building kit disrupts the traditional toy industry by offering a unique and interactive play experience
- **Entertainment Industry:** With its emphasis on imaginative play, the fort building kit presents an innovative product that can contribute to the entertainment industry's expansion of interactive experiences
- **Education Industry:** The fort building kit offers a new avenue for incorporating educational concepts into playtime, making it a potential disruptor in the education industry

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