# Undesirable Accommodation Ads The Forsakringskassan Crappy Cribs Campaign Offers Housing Help By Amelia Roblin | Published 2011-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/forsakringskassan-crappy-cribs References: [adsoftheworld](http://adsoftheworld.com/media/online/forsakringskassan_crappy_cribs_internet) & [forsakringskassan.se](http://www.forsakringskassan.se/sprak/eng) Many have had to endure the decrepit conditions of cheap [rental units](https://www.trendhunter.com/trends/santastrophe), but these Forsakringskassan Crappy Cribs advertisements suggest Swedish students no longer have to. Say goodbye to a restroom in your foyer, unidentifiable odors and electricity and water-free flats, and get help from this [health and safety-conscious organization](https://www.trendhunter.com/trends/specsavers-campaign). By rubbing unappealing ads and flyers in your face, the Forsakringskassan Crappy Cribs and the Garbergs agency remind us that there are better options and [financial assistance](https://www.trendhunter.com/trends/allianz-ireland) if you meet their criteria. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Improved Housing Standards:** Opportunity to disrupt the real estate industry by providing better quality housing options to students. - **Health and Safety Awareness:** Potential for disruptive innovation in the insurance industry by offering coverage specifically tailored to address health and safety concerns in rental units. - **Financial Assistance Programs:** Disruptive innovation opportunity in the financial services sector by creating specialized programs that provide financial aid to students in need of better housing. ### Who This Affects Most - **Real Estate:** Opportunity for disruptive innovation in the real estate industry to improve the quality of rental units for students. - **Insurance:** Potential for disruptive innovation in the insurance industry by developing insurance policies that address health and safety concerns in rental accommodations. - **Financial Services:** Disruptive innovation opportunity in the financial services sector by creating specialized financial assistance programs for students seeking improved housing options. ## Related on Trend Hunter - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Housing Crisis Presentation Campaigns](https://www.trendhunter.com/trends/real-life-roomsets.md) - [Household Problem Solver Campaigns](https://www.trendhunter.com/trends/retail-therapy-site.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Candid Furniture Campaigns](https://www.trendhunter.com/trends/life-is-not-an-ikea-catalog.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md)