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# Vampiric Beauty Goods
The 'Forsaken' True Blood Cosmetics Line is Gory

By Courtney Scharf | Published 2012-07-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/forsaken-true-blood-cosmetics
References: [laughingsquid](http://laughingsquid.com/forsaken-a-line-of-true-blood-beauty-products/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [news.instyle](http://news.instyle.com/2012/06/28/true-blood-perfume-nail-polish-hsn/)

The appropriately titled 'Forsaken' True Blood cosmetics line is sure to be a big hit among fans.

This isn't the first makeup-related interpretation the hit [HBO](https://www.trendhunter.com/trends/the-sopranos-range) show has been a part of, as a 'Tarte' collection inspired by the series was released just last year. The newest beauty departure of the show is set to be sold on HSN, and the line features dark packaging and plenty of dark red hues. Though perhaps a bit gimmicky, the following for this show is incredibly cult-like, and some fans will likely bite at the chance to bring Sookie and Bill home with them.

With a moody vibe and a strong theme to play off of, the creation and design of this line had a lot of themes to work with and uses the vampire vibe to full advantage. Bound to suck in more than a few thirsty customers, this is a makeup line with a sharp edge.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 21% | Activity: 44% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs)

## Key Themes

### What's Driving This Trend

- **Horror-inspired Cosmetics:** There is an opportunity for cosmetics companies to create makeup lines inspired by popular horror shows and movies to appeal to fans.
- **Cult-like Fan Following Products:** There is an opportunity for companies to create products that are specifically designed for cult-like fan following, just like 'Forsaken' True Blood Cosmetics.
- **Dark-themed Packaging:** There is an opportunity for companies to create products with packaging that is inspired by dark themes, providing a unique, edgy style.

### Who This Affects Most

- **Cosmetics:** Cosmetics industry can tap into cult-like fan following to design more product lines that cater to niche audiences like horror fans.
- **TV Shows/movies:** TV shows and movies can collaborate with cosmetic companies to design and market exclusive makeup lines inspired by the show or movie.
- **Packaging:** Packaging industry can enable cosmetic companies to create packaging designs that capture dark and moody themes for their products.

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