# Air Fryer-Targeted Chicken Products The Forresters Crisp Up Range is Arriving at Morrisons By Michael Hemsworth | Published 2025-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/forresters-crisp-up References: [kamcity](https://www.kamcity.com/namnews/products-promotions/forresters-launches-new-air-fryer-chicken-brand-in-morrisons/)  The Forresters Crisp Up range has been announced by the independent cooked chicken manufacturer as a series of air fryer-ready food products perfect for helping consumers to enjoy restaurant-quality taste and texture from home. The product range consists of three options including [Kentucky Tenders](https://www.trendhunter.com/trends/kentucky-fried-chicken-wraps), [Love Me Tenders](https://www.trendhunter.com/trends/be-love-power-restore) and Pop Bites, which are each ready to be popped into the air fryer for enjoyment in minutes. The products are launching at [Morrisons](https://www.trendhunter.com/trends/mccain-air-fryer-range) in the UK where shoppers can pick them up for £4 per pack or as part of a three for £10 deal. Commercial Director at Forresters Tim Diggle spoke on the Forresters Crisp Up range saying, "Crisp Up has been developed to bring some of the contemporary, restaurant-quality hot chicken people enjoy on the high street into retail. Morrisons has been a supportive launch partner in making this happen quickly, and we’re excited by the early traction.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 4% | Activity: 5% | Freshness: 50% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Air Fryer-ready Products:** Consumers' desire for convenience and quality in home-cooked meals is driving innovation in ready-to-cook products designed specifically for air fryers. - **Restaurant-quality Home Cooking:** Innovations in packaged food are bridging the gap between restaurant experiences and home cooking, offering gourmet flavors without requiring culinary expertise. - **Convenience-focused Meal Solutions:** The increasing demand for quick and easy meal solutions is leading to the development of products that deliver taste and quality with minimal preparation time. ### Who This Affects Most - **Packaged Foods:** The packaged foods industry is evolving with a focus on delivering high-quality, easy-to-prepare options that cater to the growing number of consumers using air fryers. - **Kitchen Appliances:** The surge in popularity of air fryers is influencing related innovations in both appliance design and complementary food products. - **Grocery Retail:** Grocery retailers are capitalizing on consumer demand for convenience and quality by stocking innovative products that promise restaurant-like results at home. ## Related on Trend Hunter - [Air Fryer Frozen Meals](https://www.trendhunter.com/trends/air-fryer-meal-range.md) - [Fakeaway Frozen Chicken Products](https://www.trendhunter.com/trends/birds-eye-chicken-shop-range.md) - [Family-Friendly Air Fryer Products](https://www.trendhunter.com/trends/mccain-air-fryer-range.md) - [Air Fryer Recipe Seasonings](https://www.trendhunter.com/trends/air-fryer-crispy-coating-mixes.md) - [Air Fryer Snack Products](https://www.trendhunter.com/trends/strong-roots-air-bites.md) - [Frozen Coated Chicken Lines](https://www.trendhunter.com/trends/moy-park.md) - [Fakeaway-Style Frozen Products](https://www.trendhunter.com/trends/birds-eye-2.md) - [Eco Air Fryer Fries](https://www.trendhunter.com/trends/skinon-fries.md) - [Air-Fried Frozen Seafood Products](https://www.trendhunter.com/trends/gortons-seafood-air-fried-range.md)