# Wet Tee Collections The Forrest and Bob SS10 Collection Goes Poolside By Meghan Young | Published 2010-03-31 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/forrest-and-bob-ss10 References: [lifelounge](http://www.lifelounge.com/Forrest-and-Bobs-luxurious-luxury.aspx) & [forrestandbob](http://www.forrestandbob.com/) Although I'm looking to adopt a more casual look this spring/summer season, when I do feel like letting the sultry vixen in me out (I can't write that with a straight face), I will definitely be taking a page from the Forrest and Bob SS10 collection. Simultaneously cool and hot, the Forrest and Bob SS10 collection is "all [Hollywood luxury, glamour and sex](https://www.trendhunter.com/trends/auteurs-resort-2025-collection)," as Life Lounge puts it. With four models-turned-designers behind the label, I guess there's no surprise why this collection is so [sexy and slick](https://www.trendhunter.com/trends/lorette-springsummer-collection). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Casual-luxury Fashion:** The trend of adopting a more casual yet luxurious look in the spring/summer season presents opportunities for designers to create comfortable yet fashionable clothing. - **Model-designed Collections:** The growing trend of models transitioning into designers showcases an opportunity for collaboration and the exploration of unique perspectives in fashion. - **Sultry Poolside Fashion:** The emergence of sultry and glamorous poolside fashion opens up opportunities for designers to create swimwear and resort wear that exudes luxury and sex appeal. ### Industries Being Reshaped - **Fashion Design:** The fashion design industry can leverage the trend of casual-luxury fashion to create new collections, blending comfort and sophistication. - **Modeling:** The modeling industry can explore opportunities for models to transition into design, offering a new perspective and creative outlet for their talents. - **Swimwear:** The swimwear industry can tap into the demand for sultry poolside fashion, creating glamorous swimwear and resort wear for fashion-conscious consumers. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md)